الصفحة 1
الصفحة 1
Consumer psychology : A life span developmental approach
Approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
Ancient Philosophy of the Self
This volume explores the various ways in which selfhood was approached and conceptualised in antiquity. They also describe how the ancient philosophers understood human agents as capable of causing changes and being affected in and by the world. The themes of persistence, identity, self-examination and self-improvement recur in many of these essays. The articles of the collection combine systematic and historical approaches to ancient sources that range from Socrates to Plotinus and Augustine.
