الصفحة 1
الصفحة 1
Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Ad-Hoc, mobile, and wireless networks ; Vol. 4104 ; 5th International Conference, ADHOC-NOW 2006, Ottawa, Canada, August 17-19, 2006 Proceedings
The 5th International Conference on Adhoc, Mobile and Wireless Networks (Adhoc-Now 2006) was held during August 17–19, 2006, in Ottawa, Canada. The ?rst four conferences in this series were held in Toronto (2002), Montreal (2003), Vancouver (2004) and Cancun (2005), respectively. The purpose of this conference is to provide a forum for researchers from academia/industry and practitioners to meet and exchange ideas regarding recent developments in the areas of ad hoc wireless networks. We received more than 170 papers for the conference submitted by authors from the following 25 countries: Australia, Bangladesh, Brazil, Canada, China, France, Germany, Greece, India, Iran, Ireland, Italy, Korea, Malaysia, Mexico, Nepal, Norway,Poland, Spain, Taiwan, The Netherlands, Turkey, UK, USA and Venezuela. Each paper was assignedto three members of the Technical Program Committee (TPC).
