الصفحة 1
الصفحة 1
Multilingualism: Understanding Linguistic Diversity
Multilingualism is everywhere in our globalised society. Delving into the 'social life' of languages, John Edwards provides a brief yet compelling overview of multilingualism and its sociocultural implications and consequences. Covering major topics including language origins, language death, lingua francas, pidgins, creoles and artificial languages, this book provides a complete introduction to what happens when languages meet.
Multilingual Development : English in a Global Context
English as a global lingua franca interacts with other languages across a wide range of multilingual contexts. Combining insights from linguistics, education studies, and psychology, this book addresses the role of English within the current linguistic dynamics of globalization. It takes Singapore, Hong Kong, and Dubai as case studies to illustrate the use of English in different multilingual urban areas, arguing that these are places where competing historical assessments, and ideological conceptions of monolingualism and multilingualism, are being acted out most forcefully.
Intercultural Language Use and Language Learning
This volume attempts to address an issue that deserves further attention on the part of language acquisition researchers: that of intercultural learners in instructed language contexts. Given the fact that most speech communities where such learning takes place are at least bilingual, and the idea that English is studied for the purposes of communication among people from different cultures, the book focuses on English learners as intercultural speakers. In so doing, the volume brings together three main research areas: those of the study of English as a lingua franca, the development of communicative competence and the use and acquisition of a language beyond a second one in instructed contexts.
In the Presence of English : Media and European Youth
The starting point for this comparative study on the role of English within the media worlds of European youth is the recognition of the increasing importance of communication with peoples from other cultures and countries. The primary goals of "In the Presence of English: Media and European Youth" are to gain insight into the roles of English in and for Europe; to contribute to discussions of the possibilities of transnational media offerings; to better understand the influence of media in foreign language acquisition and of its role in promoting cross cultural understanding across European cultures; and to better understand the role of English media in the construction of the world view of European youth.
Biosphere Origin and Evolution
The book covers notions by scientists of various branches on the evolutionary relationship between the biosphere and geosphere, evolution features at various levels of living matter organization, and problems of prebiotic evolution and life origin. The data were collected in the course of the RAS program "Biosphere origin and evolution" (subprogram II) in 2003–2006. The objectives of this subprogram were (1) generalization of data related to problems of biosphere origin and evolution accumulated by geneticists, molecular biologists, zoologists, botanists, paleontologists, microbiologists, geologists, chemists, and archaeologists; (2) search for new interdisciplinary approaches to biosphere origin and evolution; (3) development of a "lingua franca" understandable by experts in various fields, which would allow apprehension of results concerning the topic obtained in allied sciences
Beginning SQL Queries : From novice to professional
Clare Churcher's Beginning SQL Queries is your guide to mastering the lingua franca of the database industry: the SQL language. Good knowledge of SQL is crucial to anyone working with databases, because it is with SQL that you retrieve data, manipulate data, and generate business results. Knowing how to write good queries is the foundation for all work done in SQL, and it is a foundation that Clare lays well in her book.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
