الصفحة 1
الصفحة 1
Winning her business : How to transform the customer experience for the world's most powerful consumers
Bridget Brennan, Provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The four motivators framework, which shows how every company can help customers feel: Connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing book best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Also offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
The Chemical and Pharmaceutical Industry in China: Opportunities and Threats for Foreign Companies
Don’t miss out on China!” and “What are you doing about China?” Catch phrases like these are spreading among managers all over the world. Just take a brief look at the business class occupancy of flights from Europe, North America or Japan to major Chinese cities: This gives you a glimpse of how business people are attracted by steady growth rates of 6 percent to 10 percent. It also indicates how much attention is given to a market featuring 1.3 billion potential consumers and a government committed to rapidly changing the country from an agricultu- dominated developing country into one of the world’s economic powerhouses. Most of the global industrial players have had economic ties with China for decades already, but they were further strengthened after the country’s opening to the world in the early 1980s. Furthermore, China’s accession to the World Trade Or- nization is expected to catapult this already surging economy into another sphere of development.
Researching Elites and Power : Theory, Methods, Analyses
This book describes how elite studies theoretically and methodologically construct their object, i.e. how particular conceptualizations of elites are turned into research practice using different methods for collecting, dealing with and analyzing empirical data.
Challenging American Leadership : Impact of National Quality on Risk of Losing Leadership
After leading the world during most of the 20th century in economic, political, technological, military, and even social terms, America’s role is now being challenged. Its values questioned, and its methods often disparaged, America had become the clear example to be followed or even copied, yet its more recent strategic and political decisions gained little international support and a lot of outright opposition. The quality of its national planning and decision making has been severely compromised, and risk management appears to be largely absent. India and China are now emerging as new economic powers, with advancing technological prowess. Their focus is on socioeconomic development, but their capabilities and potentials are much broader and may challenge America's leadership before long, unless it recognizes the changing demands of the new wide open globalized world.
