الصفحة 1
الصفحة 1
Formation and Early Growth of Business Webs: Modular Product Systems in Network Markets
Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid to so-called business webs. Business webs are networks of firms which provide complements to a common product architecture.The present book explicitly examines the formation and early growth of business webs. The author illustrates the early growth phases with two in-depth cases of the formation of the wireless internet ecosystem i-mode and the leading person-to-person online auction platform eBay. The book uncovers the contingencies under which the establishment of business webs is likely to succeed. Business researchers will benefit from the theoretical framework, while interested business managers will find explanations and advice for establishing a business web.
FOBA : Buildings
The book also chronicles the FOB Homes systema FOBA subsidiary company established in 1999a uniquely creative response to the generic mass-produced pre-fabricated housing available in Japan. With five basic prototypes that can be easily adapted to any site or client, FOB Homes redefines the concept of standardized housing. Their simple, neutral white boxes counter the visual chaos of contemporary Japan and offer the elegance and experience of "architecture" to the general publica union of modernist aesthetics with the modernist ideology of democratic, affordable design.
