الصفحة 1
الصفحة 1
Innovation and Entrepreneurship
The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.
Education, Arts, and Morality : Creative Journeys
Inspired by Howard Gruber’s Evolving Systems Approach, these studies explore creativity in several domains. The idea that the creative person embodies a system of loosely coupled sub-systems – knowledge, purpose, and affect that work together, is viewed here in different chapters that explore this concept. These include autobiographies of incarcerated youth, curricula for moral and civic responsibility, changing attitudes of readers to text (romance novels), as well as case studies of highly creative individuals, such as George Bernard Shaw. Gruber’s approach provides concepts as well as methodological tools which the authors apply to diverse creative processes.
Design thinking : understanding how designers think and work
Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. This new edition expands on the previous book with more emphasis on teamwork and co-design, and updated and expanded case studies and examples - including the development of a Formula One car and a backpack for mountain biking - as well as a new glossary of key terms. Written for all those wanting to understand more about how good designers work, regardless of discipline
Aesthetic Intelligence : How to boost it and use it in business and beyond
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
