الصفحة 1
الصفحة 1
Formative research in social marketing : Innovative methods to gain consumer insights
Brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods.
Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice
This book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats
Empowering behavior change in patients : practical strategies for the healthcare professional
Reviews medical research and pairs it with behavior change theories to create counseling strategies and tools that equip the reader to empower others to adopt and sustain change. With contributions by leading physicians, PhDs, health coaches and other experts in behavior change, the book presents a variety of perspectives, backgrounds and educational experiences encouraging readers to alter their counseling practices to include more behavior change and coaching strategies.
Consumer Health Informatics : Informing Consumers and Improving Health Care
This comprehensive volume the inclusion of several case studies serves to examine pertinent topics, namely computer-based information for cancer; National Library of Medicine initiatives; and web-based patient preferences and utilities. Designed for use by medical IT specialists, physicians, nurses, healthcare providers, and professors and students of medical informatics, the book's chapter highlights include patient empowerment; frameworks and models for health behavior change and patient education; patient to patient communication; patient to provider communication; privacy and confidentiality; ethical issues; evaluation methods, and more.
A practical guide on behaviour change support for self-managing chronic disease
Developed under the auspices of the Train4Health project, funded by the Erasmus+ program of the European Union, the book contains six chapters written by international contributors from different disciplines. Chapter one introduces the competencies necessary for delivering effective behavior change support, based on an established program of work, and related learning outcomes. The four following chapters describe how these competencies can be acquired, focusing on concepts and theories, assessing self-management behaviors, implementing change strategies and person-centered communication, using a practical approach.
