الصفحة 7
الصفحة 7
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Intellectual Property in the Food Technology Industry : Protecting Your Innovation
Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production.
Integrated Water Resources Management and Security in the Middle East
Integrated Water Resources Management and Security in the Middle East brings together diverse voices relating to the critical issue of water management in one of the world’s most politically volatile areas: the Middle East. The book brings together Palestinian, Israeli, Jordanian and international expert opinions on creating a holistic and comprehensive view of water management challenges and strategies in an area of conflict and resource scarcity.The book takes security studies to the next level beyond military preparedness to address the security implications of the most fundamental of resources, that of water. Indeed, the book delves deeply into the underlying ideological underpinnings of various water regimes and possible opportunities for new decision-making models and regional cooperation.This book serves an important place in the scholarly literature on this topic for its breadth of participants and perspectives and its concrete steps forward. It moves the academic discourse beyond pointing fingers and toward constructive solutions and dialogue.
Integrated Information Management : Applying Successful Industrial Concepts in IT
After years of apparent dormancy, once again companies are paying more att- tion to information management. IT departments and CIOs are confronted with a number of new challenges, which force them to reconsider past information m- agement strategies and solutions. Recently cited as positive trends in IT are only those developments concerning stronger customer service and process orientation or pertaining to new forms of IT governance.
Integrated Capacity and Price Control in Revenue Management : A Fuzzy System Approach
Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.
Integral Methods in Science and Engineering : Techniques and Applications
The physical world is studied by means of mathematical models, which consist of differential, integral, and integro-differential equations accompanied by a large assortment of initial and boundary conditions. In certain circumstances, such models yield exact analytic solutions. When they do not, they are solved numerically by means of various approximation schemes. Whether analytic or numerical, these solutions share a common feature: they are constructed by means of the powerful tool of integration—the focus of this self-contained book. This work illustrates the application of integral methods to diverse problems in mathematics, physics, biology, and engineering. The thirty two chapters of the book, written by scientists with established credentials in their fields, contain state-of-the-art information on current research in a variety of important practical disciplines.
Insurance distribution directive : A legal analysis
This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory analysis of the Insurance Distribution Directive (IDD).
Innovative dosage forms : Design and development at early stage
Provides information that is essential for the drug development effort Presents the latest advances in the field and describes in detail innovative formulations, such as nanosuspensions, micelles, and cocrystals Describes current approaches in early pre-formulation to achieve the best in vivo results Addresses regulatory and safety aspects, which are key considerations for pharmaceutical companies Includes case studies from recent drug development programs to illustrate the practical challenges of preformulation design
Innovations in landscape architecture
The chapters explore digital technology, design processes and theoretical queries that shape the contemporary practice of landscape architecture. Topics covered include: Digital design Fabrication and prototyping Emerging technology Visualization of data System theory
Innovations in classification, data science, and information systems ; Proceedings of the 27th Annual Conference of the Gesellschaft für Klassifikation e.V., Brandenburg University of Technology, Cottbus, March 12-14, 2003
The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.
Innovation in Life Cycle Engineering and Sustainable Development
Business models, which aims at determining how efficient can be a life cycle strategy from different point of view (customer, policy, environment, economics,…). End of life strategies, presenting recent approaches and technological solutions for end-of life treatments. Product development for sustainability, which aims at showing how designers integrate environmental conside- tions to improve their solutions. Product life cycle management, dealing with methods and tools to support life cycle considerations.
Information visualization : Human-centered issues and perspectives
This book is the outcome of the Dagstuhl Seminar on "Information Visualization -- Human-Centered Issues in Visual Representation, Interaction, and Evaluation" held at Dagstuhl Castle, Germany, from May 28 to June 1, 2007.Information Visualization (InfoVis) is a relatively new research area, which focuses on the use of visualization techniques to help people understand and analyze data.This book documents and extends the findings and discussions of the various sessions in detail.
Information systems security ; 3rd International Conference, ICISS 2007, Delhi, India, December 16-20, 2007, Proceedings
This book constitutes the refereed proceedings of the Third International Conference on Information Systems Security, ICISS 2007, held in Delhi, India, in December 2007. The 18 revised full papers and five short papers presented together with four keynote papers were carefully reviewed and selected.
Information security theory and practices : Smart devices, Convergence and Next Generation Networks ; 2nd IFIP WG 11.2 International Workshop, WISTP 2008, Seville, Spain, May 13-16, 2008. Proceedings
This volume constitutes the refereed proceedings of the Second IFIP WG 11.2 International Workshop on Information Security Theory and Practices: Smart Devices, Convergence and Next Generation Networks, WISTP 2008, held in Seville, Spain, in May 2008.The 10 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book; they examine the rapid development of information technologies and the transition to next generation networks.
Information security and privacy ; Vol. 3574 : 10th Australasian Conference, ACISP 2005, Brisbane, Australia, July 4-6, 2005, Proceedings
Constitutes the refereed proceedings of the 10th Australasian Conference on Information Security and Privacy, ACISP 2005, held in Brisbane, Australia in July 2005. The papers are organized in topical sections on network security, cryptanalysis, group communication, elliptic curve cryptography, mobile security, side channel attacks, and more.
Informatics for the Clinical Laboratory : A Practical Guide
This series is directed to healthcare professionals who are leading the tra- formation of health care by using information and knowledge. Launched in 1988 as Computers in Health Care, the series offers a broad range of titles: some addressed to specific professions such as nursing, medicine, and health administration; others to special areas of practice such as trauma and radi- ogy. Still other books in the series focus on interdisciplinary issues, such as the computer-based patient record, electronic health records, and networked healthcare systems. Renamed Health Informatics in 1998 to reflect the rapid evolution in the discipline now known as health informatics, the series will continue to add titles that contribute to the evolution of the field. In the series, eminent - perts, serving as editors or authors, offer their accounts of innovations in health informatics. Increasingly, these accounts go beyond hardware and so- ware to address the role of information in influencing the transformation of healthcare delivery systems around the world. The series also increasingly focuses on “peopleware” and the organizational, behavioral, and societal changes that accompany the diffusion of information technology in health services environments.
Industry 4.0 for SMEs : Challenges, opportunities and requirements
This book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies.
Industrial Project Management : Planning, Design, and Construction
This book describes – in a precise but practical way – the most recent principles and techniques of project management, at the highest international standards, with a fully company-wide, process-based, multi-project approach. It is unique because of the integration of project management fundamentals with the practices of international contracting, which characterize planning, design and construction of large works (such as plants and machinery) in the industrial sectors. The rigorous academic approach is mixed with the managerial contribution of Danieli, one of the largest worldwide suppliers of equipment and plants to the metals industry. The project management of the latter is described alongside how it can be effectively applied to win and manage large international contracts.
Income Smoothing Practices and Its Impact on Companies Earnings Per Share
At the end of the 1990s and the beginning of 21st century, the world has witnessed a series of corporate accounting scandals across the United States and Europe. Examples include Enron, Health South, Parmalat, Tyco, Worldcom and Xerox. After those, corporate accounting scandals have come over; earnings management has been a great and consistent concern among parctitioners and regulators and has received considerable attention in the accounting literatures
In Detail : Exhibitions and Displays : Museum Design Concepts, Brand Presentation, Trade Show Design
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Presents extensively documented project examples. With production photographs from the construction site. Includes the most important planning aspects and production methods
