الصفحة 7
الصفحة 7
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marginality : Addressing the Nexus of poverty, exclusion and ecology
In this volume economists, ecology experts, geographers, agronomists, sociologist, and business experts come together to address marginality. The inter-disciplinary research offers conceptual innovations and presents the dimensions of marginality in developing countries. Economic, political, and environmental drivers are assessed and mapped globally and in detail for countries in Africa and Asia, especially Ethiopia, India, Bangladesh, China, Indonesia. Economic growth especially in rural areas remains and farming communities is central to poverty reduction but needs to be complemented with specific actions to reach those at the margins.
Managing public services : Making informed choices
Chapters provide a valuable frame of reference for the 21st-century manager of public services by assessing the renewal of existing practices such as strategic costing, performance management, digitization and procurement and innovations in management practices, including branding, Lean Management, resilience and risk management. The book suggests that, as the management of public services is imbued with financial, social, economic and political uncertainties, management needs to be flexible and responsive to new ideas and practices to fulfil its purpose. This book ultimately supports the reflective manager, those who think about their job and are open to new ideas on how their job can be done better, by revisiting existing practices and examining innovations in public management.
Managing Nano-Bio-Info-Cogno Innovations : Converging Technologies in Society
Tremendous human progress is becoming possible through the development of converging technologies stimulated by advances in four core fields: Nanotechnology, Biotechnology Information technology, and new technologies based in Cognitive science (NBIC). This book provides a unique review of technical developments related to the unification that is rapidly taking place today among these fields.
Managing innovative projects and programs : Using the ISO 56000 standards for guidance and implementation
Provides a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 – Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most of the key functions within the organization.
Management of Innovation in Network Industries : The Mobile Internet in Japan and Europe
This book focuses on the following questions: Which are the implications of different approaches towards management of systemic innovations? Do differences matter and why do they matter? The author shows that Europeans can learn from the Japanese and gives advice for future approaches to developments in the European telecommunications industry.
Management of Convergence in Innovation : Strategies and Capabilities for Value Creation Beyond Blurring Industry Boundaries
Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In this special form of technological change, the coming-together of previously distinct knowledge bases gives rise to the creation of new applications and business models. When such innovations emerge at the intersection of industries, the resulting creative destruction may exceed previously established industry boundaries. As a consequence, convergence does not only promise the creation of new value, but may imply significant disruptions to established industries. Based on investigating 26 firms within the ICT industry, this book highlights implications of the convergence phenomenon on firms’ innovation management practices, and derives strategic guidelines for building and sustaining business models beyond blurring industry boundaries.
Management and Information Technology after Digital Transformation
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape.
Machine learning in healthcare : Fundamentals and recent applications
Discusses how to build various ML algorithms and how they can be applied to improve healthcare systems. Healthcare applications of AI are innumerable: medical data analysis, early detection and diagnosis of disease, providing objective-based evidence to reduce human errors, curtailing inter- and intra-observer errors, risk identification and interventions for healthcare management, real-time health monitoring, assisting clinicians and patients for selecting appropriate medications, and evaluating drug responses. Extensive demonstrations and discussion on the various principles of machine learning and its application in healthcare is provided, along with solved examples and exercises.
Machine learning and deep learning in medical data analytics and healthcare applications
Introduces and explores a variety of schemes designed to empower, enhance, and represent multi-institutional and multi-disciplinary machine learning (ML) and deep learning (DL) research in healthcare paradigms. Serving as a unique compendium of existing and emerging ML/DL paradigms for the healthcare sector, this book demonstrates the depth, breadth, complexity, and diversity of this multi-disciplinary area. It provides a comprehensive overview of ML/DL algorithms and explores the related use cases in enterprises such as computer-aided medical diagnostics, drug discovery and development, medical imaging, automation, robotic surgery, electronic smart records creation, outbreak prediction, medical image analysis, and radiation treatments.
Machine Learning and Cognitive Computing for Mobile Communications and Wireless Networks
Communication and network technology has witnessed recent rapid development and numerous information services and applications have been developed globally. These technologies have high impact on society and the way people are leading their lives. The advancement in technology has undoubtedly improved the quality of service and user experience yet a lot needs to be still done. Some areas that still need improvement include seamless wide-area coverage, high-capacity hot-spots, low-power massive-connections, low-latency and high-reliability and so on. Thus, it is highly desirable to develop smart technologies for communication to improve the overall services and management of wireless communication. Machine learning and cognitive computing have converged to give some groundbreaking solutions for smart machines. With these two technologies coming together, the machines can acquire the ability to reason similar to the human brain. The research area of machine learning and cognitive computing cover many fields like psychology, biology, signal processing, physics, information theory, mathematics, and statistics that can be used effectively for topology management. Therefore, the utilization of machine learning techniques like data analytics and cognitive power will lead to better performance of communication and wireless systems.
Low-Power High-Speed ADCs for Nanometer CMOS Integration
Low-Power High-Speed ADCs for Nanometer CMOS Integration is about the design and implementation of ADC in nanometer CMOS processes that achieve lower power consumption for a given speed and resolution than previous designs, through architectural and circuit innovations that take advantage of unique features of nanometer CMOS processes. A phase lock loop (PLL) clock multiplier has also been designed using new circuit techniques and successfully tested.
Liver and Biliary Tract Surgery : Embryological Anatomy to 3D-Imaging and Transplant Innovations
The book also covers cutting-edge research and technological advances that will shape the surgery of tomorrow. There is little doubt that technological advances in preoperative imaging, such as 3-D reconstruction, preoperative preparation with portal vein embolisation and operative techniques using bloodless RF resection methods, are already changing the nature of liver surgery.
Lead Markets for Environmental Innovations
Often, the leadership in technological development is accompanied by a leadership in environmental policy. The book provides an analysis of lead markets for innovations such as fuel cells, photovoltaics, and others. Contributions of innovation economics, policy analysis and environmental economics are assessed regarding their potential to explain the leadership of single countries. The book depicts the policy frameworks that are favourable to the creation of such lead markets on the basis of theoretical considerations and case studies. Finally, recommendations for R and D policies, environmental and industrial policies are derived.
Knowledge-Based Virtual Education : User-Centred Paradigms
The book covers a multitude of important issues on the subject of "Innovations in Knowledge-Based Virtual Education ", aiming at researchers and practitioners from academia, industry, and government. The carefully selected contributions report on research, development and real-world experiences of virtual education.
Composite materials : sustainable and eco-friendly materials and application
Covers innovations in the field of composite materials with a specific focus on eco-friendly and environmentally sustainable systems. All composite fields are explored, including polymer, metal, and ceramic matrix composites with an emphasis on sourcing raw materials in a sustainable way as well as the development of composite materials for environmental sustainability.
Comparative Perspectives on Work-Life Balance and Gender Equality : Fathers on Leave Alone
This book portrays men’s experiences of home alone leave and how it affects their lives and family gender roles in different policy contexts and explores how this unique parental leave design is implemented in these contrasting policy regimes. The book brings together three major theoretical strands: social policy, in particular the literature on comparative leave policy developments; family and gender studies, in particular the analysis of gendered divisions of work and care and recent shifts in parenting and work-family balance; critical studies of men and masculinities, with a specific focus on fathers and fathering in contemporary western societies and life-courses. Drawing on empirical data from in-depth interviews with fathers across eleven countries, the book shows that the experiences and social processes associated with fathers’ home alone leave involve a diversity of trends, revealing both innovations and absence of change, including pluralization as well as the constraining influence of policy, gender, and social context.
Community-oriented policing and technological innovations
Presents new approaches and innovative challenges to address bringing technology into community-oriented policing efforts. “Community-oriented policing” is an approach that encourages police to develop and maintain personal relationships with citizens and community organizations. By developing these partnerships, the goal is to enhance trust and legitimacy of police by the community (and vice versa), and focus on engaging the community crime prevention and detection efforts for sustainable, long-term crime reduction. The contributions to this volume emphasize how technological innovations can advance community-oriented policing goals.
Clinical evaluation of medical devices : Principles and case studies
It include the many innovations and clinical research methods that have developed since the first edition, as well as current information on the regulatory, legal, and reimbursement environment for medical devices. The book's deeply experienced authors summarize the key principles and approaches employed in medical device clinical trials and illustrate their uses in a revealing series of detailed, real-world case studies.
Climate Change Impacts for the Conterminous USA : An Integrated Assessment
In this volume, an improved Integrated Assessment methodology is used to analyse climate change impacts on agriculture, water resources, unmanaged ecosystems, irrigation, and land use in the United States and the economic implications of these impacts. This book contains a series of papers documenting the methods, models, analysis and results of this integrated assessment for a wide ranging set of scenarios describing future climate change. Innovations described include the integration of water resource and agricultural modeling and the refinement of an agriculture and land-use economics model to incorporate results from process-level ecosystem models of agriculture, water and natural ecosystem resources. Scenarios selected for this study address a range of uncertainties associated with choice of climate model, presence or absence of a ‘CO2-fertilization effect’, impacts on international trade in agricultural commodities and their consequences for producers and consumers.
