الصفحة 6
الصفحة 6
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An Introduction to Queueing Theory: and Matrix-Analytic Methods

The present textbook contains the recordsof a two–semester course on que- ing theory, including an introduction to matrix–analytic methods. This book provides a mathematical introduction to the theory of queuing theory and matrix-analytic methods … . The style of the text … is concise and rigorous. The proofs are presented for study. Each chapter concludes with a set of exercises inviting readers to prove supplementary results and review particular aspects of the theory. The book under review attempts to give an introduction to the theory of queues without losing contact with its applicability. … For instructors who prefer the topics covered, this book is a nice candidate as they do not need to choose the topics but only need to elaborate on them. Nevertheless, it would be a good reference book for an introductory course in queuing theory, stochastic modelling, or applied probability

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Alla ricerca della via più breve : Un'avventura matematica = Finding the shortest way : A mathematical adventure

Il libro narra la vicenda di Rut, quindicenne, trasferitasi da poco in Germania con la famiglia, al seguito del padre che lavora per un’azienda internazionale produttrice di Software. Sarà proprio il padre a regalare a Rut un computer nuovo, mentre a scuola attraversa un periodo di crisi.E’ l’inizio di un’avventura. Nel computer è installato Vim: un programma che ascolta, capisce e risponde alle domande che la ragazza, inizialmente incredula, fa. Raccontata da Vim, la matematica prende una forma completamente nuova, sorprendente e affascinante.

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Algebras, Rings and Modules: Vol.1

Covers the major topics in ring and module theory and includes both fundamental classical results and more developments. This book is devoted to a study of special classes of rings and algebras, such as serial rings, hereditary rings, semidistributive rings and tiled orders.

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Advertising in contemporary consumer culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.

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Advanced Multivariate Statistics with Matrices

Presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic way. The ambition is to indicate new directions as well as to present the classical part of multivariate statistical analysis in this framework.

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Advanced introduction to marketing strategy

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

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Adapting dermal fillers in clinical practice

There have been many different brands of dermal fillers approved for use for soft tissue augmentation in the US market alone, comprising four different types of temporary fillers and one permanent type, with several other brands and types also available elsewhere in the world. Against such a potentially bewildering variety and range of choices, this new text offers a scientific and an anatomic rationale for why a particular filler should be selected as optimal for each individual location and indication and how it should best be used in treatments. International experts share their clinical knowledge and expertise to guide all levels of aesthetic practitioners toward the best results for each individual patient.

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Achieving high performance

Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.

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Acceptance and Usage of Technology through the Digital User Experience

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.

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A Theory of Marketing : Outline of a Social Systems Perspective

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.

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A buyers and users guide to astronomical telescopes & binoculars

Provides an extensive overview of astronomical binoculars and telescopes. It includes detailed up-to-date information on sources, selection and use of virtually every major type, brand, and model of such instruments on today’s market. A Buyer’s & User’s Guide to Astronomical Telescopes and Binoculars is written for amateur astronomers and would-be amateur astronomers. Anyone planning to purchase binoculars or telescopes for astronomy – whether as a first instrument or as an upgrade to the next level – will find this book a treasure-trove of information and advice. But that is just the first part of the book. The second part is crammed with hints and tips on using astronomical telescopes or binoculars – in effect, how to get the best possible results from your purchase.

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