الصفحة 5
الصفحة 5
Design Thinking for Visual Communication
Identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used
Design Thinking for Interiors : Inquiry, Experience, Impact
Focusing on how people engage & experience interiors and design, this text offers students & practitioners alike the perspectives they need to understand the designer, client & users of memorable interiors
Design thinking : understanding how designers think and work
Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. This new edition expands on the previous book with more emphasis on teamwork and co-design, and updated and expanded case studies and examples - including the development of a Formula One car and a backpack for mountain biking - as well as a new glossary of key terms. Written for all those wanting to understand more about how good designers work, regardless of discipline
Demographic Change and Intergenerational Justice : The Implementation of Long-Term Thinking in the Political Decision Making Process
The book deals with the complex relationship between intergenerational justice and demographic change and is characterized by its interdisciplinary approach. The authors come from a multitude of professional backgrounds and from several countries. This illustrates the implications of the demographic shift from many different perspectives. The book deals not only with the aspects of economic policy but also with environmental, societal and philosophical issues. The comprehensive volume is composed of five sections that pinpoint demographic trends, examine the impact of demographic changes on key indicators, investigate the relationship between key indicators and intergenerational justice, scrutinize population policies, and finally propose ways to implement long-term thinking on these issues.
Deliberative public engagement with science : An empirical investigation
This compact open access reference delves beyond popular concepts of educated consumers and an informed public by examining the science behind deliberative engagement. Using data from four longitudinal studies, the authors assess public engagement methods in deliberative discussions of ethical, legal, and social issues concerning innovations in nanotechnology. Coverage includes the theoretical origins of the studies, forms of engagement and variations used, and in-depth details on cognitive, affective, and social components that go into the critical thinking process and forming of opinions. Not only are the findings intriguing in and of themselves, but researchers from varied fields will also find them useful in pursuing their own projects.
Deep Learning to See : Towards New Foundations of Computer Vision
Topics and features: Presents a curiosity-driven approach, posing questions to stimulate readers to design novel computational models of vision Offers a rethinking of computer vision, arguing for an approach based on vision in nature, versus regarding visual signals as collections of images Provides an interdisciplinary commentary, aiming to unify computer vision, machine learning, human vision, and computational neuroscience Serving to inspire and stimulate critical reflection and discussion, yet requiring no prior advanced technical knowledge, the text can naturally be paired with classic textbooks on computer vision to better frame the current state of the art, open problems, and novel potential solutions.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Criminal law
Guides you as you sharpen your critical thinking and legal analysis skills. As you progress through the book, you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons, property, society, and the state. You'll also see these principles at work in the cases and crimes that illustrate them.
Criminal Dilemmas : Understanding and Preventing Crime
Fighting crime breeds emotional responses which often lead to counter-productive government policy. To allow a rational analysis of these important concerns, this book employs the thinking of economics, political science, and game theory to develop new perspectives on crime and its causes. A basic assumption is that the criminal is a rational actor who makes decisions based on his or her personal expected gains and costs. By using this assumption, predictions about behaviour as well as emotional concerns such as prostitution and gun control are given a theoretical perspective. By understanding the strategic variables which cause, for example, gang wars and drug sales, we are better equipped to design effective public policy.
Creativity, Psychology and the History of Science
The present book includes papers from a wide range of topics. In the contributions to creativity research, Gruber proposes his key ideas for studying creative work. Gruber focuses on how the thinking, motivation and affect of extraordinarily creative individuals evolve and how they interact over long periods of time. Gruber’s approach bridges many disciplines and subdisciplines in psychology and beyond, several of which are represented in the present volume: cognitive psychology, developmental psychology, history of science, aesthetics, and politics. The volume thus presents a unique and comprehensive contribution to our understanding of the creative process. Many of Gruber's papers have not previously been easily accessible; they are presented here in thoroughly revised form. The book is for psychologists, historians and philosophers of science interested in the intersection of psychology and the history of science.
Creative Model Construction in Scientists and Students : The Role of Imagery, Analogy, and Mental Simulation
How do scientists use analogies and other processes to break away from old theories and generate new ones? This book documents such methods through the analysis of video tapes of scientifically trained experts thinking aloud while working on unfamiliar problems. Some aspects of creative scientific thinking are difficult to explain, such as the power of analogies, the use of physical intuition, and the enigmatic ability to learn from thought experiments. The book examines the hypothesis that these processes are based on imagistic mental simulation as an underlying mechanism. This allows the analysis of insight ("Aha!") episodes of creative theory formation.
Creative applications of artificial intelligence in education
Explores the synergy between AI and education, highlighting its potential impact on pedagogical practices. It navigates the evolving landscape of AI-powered educational technologies and suggests practical ways to personalise instruction, nurture human-AI co-creativity, and transform the learning experience. Spanning from primary to higher education, this short and engaging volume proposes concrete examples of how educational stakeholders can be empowered in their AI literacy to foster creativity, inspire critical thinking, and promote problem-solving by embracing AI as a tool for expansive learning. Structured in three parts, the book starts developing the creative engagement perspective for learning and teaching to then present practical applications of AI in K-12 and higher education, covering different fields (teacher education, professional education, business education) as well as different types of AI supported tools (games, chatbots, and AI assisted assessment).
Cosmology
Cosmology deals with the current state of thinking about the basic questions at the center of the field of cosmology. More emphasis than usual is put on the connections to related domains of science, such as geometry, relativity, thermodynamics, particle physics, and - in particular - on the intrinsic connections between the different topics. The chapters are illustrated with many figures that are as exact as currently possible, e.g. in the case of geometry and relativity. Readers acquire a graduate-level knowledge of cosmology as it is required to understand the cosmological impact of their particular research topics, as well as an introduction into the current research in the field.
Corporate Sustainability as a Challenge for Comprehensive Management
Sustainability has become a topic of global relevance: Corporations and other economically acting organizations increasingly need to realize economic, environmental and social objectives in order to survive. Supplementary to "classical" environmental management, realizing corporate sustainability requires comprehensive approaches which allow the integration of social and economic aspects. Such concepts can be found e.g. in international excellence models mainly based on a TQM thinking but also in the field of human factors in organizational design and management. Understood as systems approaches, they include the interests of all relevant stakeholders with a mid- or long-term time perspective and are thus highly linked with the principles of sustainable development. In this book internationally leading scientists discuss the issue of sustainability from their perspective, resulting in an innovative view on different management approaches under the umbrella of corporate sustainability.
Corporate Brand Design : Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications
Contextual Process Digitalization: Changing Perspectives – Design Thinking – Value-Led Design
This book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ perspectives on their work in a process and its structuring and harmonization, and then moves on to its specification in a model and how it is embedded in the organizational and IT environment of the company.
Consumer perception of product risks and benefits
Reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Consumer Happiness : Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively.
Constituents of Modern System-safety Thinking
Constituents of Modern System-safety Thinking contains the invited papers presented at the Thirteenth annual Safety-critical Systems Symposium, held at Southampton, UK in February 2005. The papers included in this volume bring together topics that are of the utmost importance in current safety thinking. The core of modern safety thinking and practice is a risk-based approach, and, this is not only a common thread running throughout the papers, but is also explored in two of them. Other themes considered include the safety case, safety assessment, accident investigation, and the commonality between the processes and techniques employed in safety and security engineering. Papers contain extensive industrial experience as well as recent academic research and are presented under the headings: Independent Safety Assessment, Safety and Security, Accident Investigation, Risk and its Tolerability, Achieving and Arguing the Safety of Modular Systems, and Technologies for Dependability.
Conceptual Landscapes : Fundamentals in the Beginning Design Process
Explores the dilemma faced in the early moments of design thinking through a gradient of work in landscape and environmental design media by both emerging and well-established designers and educators of landscape architecture. It questions where and, more importantly, how the process of design starts. Deconstructs the steps of conceptualizing design in order to reignite pedagogical discussions about timing and design fundamentals, and to reveal how the spark of an idea happens – from a range of unique perspectives. Through a careful arrangement of visual essays that integrate analog, digital, and mixed-media works and processes, the book highlights differences between diverse techniques and triggers debate between design, representation, technology, and creative culture in the field.
