الصفحة 5
الصفحة 5
Light, Nature, Architecture : A Guide to Holistic Lighting Design
Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy and beneficial living and working environments. The richly illustrated manual is structured according to the phenomena of natural light and combines the author`s wealth of experience, theoretical principles and design methods to create a reference work and a diverse source of inspiration.
Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Launching & Building a Brand For Dummies
In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
Communication research into the digital society : Fundamental insights from the Amsterdam School of Communication Research
Media and communication have become ubiquitous in today’s societies andaffect all aspects of life. On an individual level, they impact how we learnabout the world, how we entertain ourselves, and how we interact withothers. On an organisational level, the interactions between media andorganisations, such as political parties, NGOs, businesses and brands, shapeorganisations’ reputation, legitimacy, trust and (financial) performance, aswell as individuals’ consumer, political, social and health behaviours. Atthe societal level, media and communication are crucial for shaping publicopinion on current issues such as climate change, sustainability, diversity,and well-being.
Clinical cases in pediatric dentistry ; 2nd ed.
Features comprehensive updates to all 66 cases to include the latest diagnostic and treatment techniques. Each chapter also includes brand-new cases, for a total of 13 entirely new cases. The most current references to the literature, best practices, and evidence based clinical guidelines, plus new and updated self‐assessment questions with detailed answers and explanations, have been added to all the cases. Presents updated content, clinical guidelines, and references in existing cases, with thirteen brand new case scenarios Takes an easy-to-follow format, with patient history and diagnostics, questions, and answers, and explanations for each case Part of the "Clinical Cases" series applying both theory and practice to actual clinical cases Includes access to a companion website featuring additional case studies, charts, tables, web links, and the figures from the book in PowerPoint
Classes of Finite Groups
Many group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent methods of the Theory of Finite Soluble Groups to the more ambitious universe of all finite groups. This is a natural progression after the classification of finite simple groups but the achievements in this area are scattered in various papers.Our objectives in this book were to gather, order and examine all this material, including the latest advances made, give a new approach to some classic topics, shed light on some fundamental facts that still remain unpublished and present some new subjects of research in the theory of classes of finite, not necessarily solvable, groups.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Chanel : دار أزياء
تم اختيار المشروع لأهمية هذه العلامة التجارية في عالم الموضة. والمشروع يحتوي على كافة الفعاليات المتعلقة بالازياء (تصميم-عرض أزياء-مبيع المنتجات).
Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.
Building codes illustrated : A guide to understanding the 2018 International Building Code ; 6th ed.
Provides brand new chapters on plumbing fixture counts, elevators, special construction, and existing buildings while updating the remainder of the material to align with recent changes to the IBC. includes: Thorough introductions to navigating the Code, use and occupancy, special uses and occupancies, and building heights and areas / Full explorations of the types of construction, fire resistive construction, interior finishes, fire-protection systems, and means of egress / Practical discussions of accessibility, interior environment, exterior walls, roof assemblies, and structural provisions / In-depth examinations of special inspections and tests, soils and foundations, building materials and systems, and elevators
Brands and Consumers : A Research Overview
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
Brand hate : Navigating consumer negativity in the digital world, 2nd
Focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis.
Brand guidelines
في أزقة دمشق العتيقة حيث تختبئ الذاكرة تحت أنقاض الحرب، تولد حكاية صامتة .. المفاتيح هي قصة مصورة من إنتاج شركة حكايات تروي رحلة أبو حسن (حرفي عجوز) ولونا (طفلة فضولية) لإحياء أنغام المدينة المنسية عبر مفاتيح سحرية تصنع من التراب والتراث.
Bioethics in Law
The idea for Bioethics in Law began more than a decade ago, while I was studying social science and law. I was parti- larly interested in the collaborations that comprised social s- ence in law. Economic and social data in the pioneering Brandeis brief had been used to defend an early 20th-century labor law; surveys of consumer confusion had helped resolve trademark - fringement cases; psychologists’ predictions of future violence had informed capital sentencing decisions. Additionally, Kenneth Clark’s “doll studies,” cited by the Supreme Court in Brown v. Board of Education, had helped change the course of American 1 history.
B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Automorphic Forms and Lie Superalgebras
Most known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection group is given by the Leech lattice arise from (super)string theory and can be derived from lattice vertex algebras. The No-Ghost Theorem from dual resonance theory and a conjecture of Berger-Li-Sarnak on the eigenvalues of the hyperbolic Laplacian provide strong evidence that they are of rank at most 26.The aim of this book is to give the reader the tools to understand the ongoing classification and construction project of this class of Lie superalgebras and is ideal for a graduate course.
Architecture of normal : the colonization of the American landscape
Charts the patterns created by reigning modes of transportation and examines how people came to accept the bland, branded boxes lining America's streets and freeways as architecture. Beginning with a portrait of ambulatory Native American societies and the introduction of horses by the Spaniards, Kaven discusses the built environment shaped by trains, cars, planes and rockets, and looks toward a future architecture defined by autonomous cars and air taxis
Antennas & propagation for wireless communication systems ; 2nd ed.
Antennas and propagation are of fundamental importance to the coverage, capacity and quality of all wireless communication systems. This book provides a solid grounding in antennas and propagation, covering terrestrial and satellite radio systems in both mobile and fixed contexts. Building on the highly successful first edition, this fully updated text features significant new material and brand new exercises and supplementary materials to support course tutors. A vital source of information for practising and aspiring wireless communication engineers as well as for students at postgraduate and senior undergraduate levels, this book provides a fundamental grounding in the principles of antennas and propagation without excessive recourse to mathematics. It also equips the reader with practical prediction techniques for the design and analysis of a very wide range of common wireless communication systems.
