الصفحة 39
الصفحة 39
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Customer Integration in Industrial Innovation Projects
The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by Extreme Programming. Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities and the innovativeness of the resulting new products. Based on an in-depth case study analysis of two industrial firms and two technical service firms she presents a conceptual model for the integration of customer contributions into the product innovation process. Finally, the author proposes a product innovation process based on discrete product development steps as well as a ‘customer-centered innovation cell’ enabling the development of truly innovative product solutions together with customers.
Current research and trends in dental and medical technology
Presents cutting-edge research and advancements in the rapidly evolving fields of dental technology and medical sciences. It offers new methodologies, interdisciplinary approaches, and case studies to illustrate real-world applications and scientific achievements in medicine.
Current aopics in artificial intelligence ; 12th Conference of the Spanish Association for Artificial Intelligence, CAEPIA 2007, Salamanca, Spain, November 12-16, 2007, Selected Papers
The book presented address all current issues of artificial intelligence ranging from methodological and foundational aspects to advanced applications in various fields.
Current aopics in artificial intelligence ; 11th Conference of the Spanish Association for Artificial Intelligence, CAEPIA 2005, Santiago de Compostela, Spain, November 16-18, 2005, Revised Selected Papers
This book constitutes the thoroughly refered post-proceedings of the 11th Conference of the Spanish Association for Artificial Intelligence, CAEPIA 2005, held in Santiago de Compostela, Spain in November 2005.
Cryptology and Network Security ; 7th International Conference, CANS 2008, Hong-Kong, China, December 2-4, 2008. Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Cryptology and Network Security, CANS 2008, held in Hong-Kong, China, in December 2008.
Cross-Cultural Assessment of Psychological Trauma and PTSD
Recent advances in trauma treatment, coupled with ongoing traumatic world events, point to a critical need for global standards in assessment. But despite the best intentions of Western psychology, one model does not fit all cultures. Cross-Cultural Assessment of Psychological Trauma and PTSD addresses key issues in the field to help fill this knowledge gap. Focusing equally on theoretical concepts, culturally valid assessment methods, and cultural adaptation in trauma and resilience, 29 experts present the cutting edge of research and strategies. Extended case examples (including West Africans in Austria, Hmong in the U.S., and Aboriginal people in Australia) illustrate an informative range of symptom profiles, comorbid conditions, and coping skills, as well as secondary traumas that can occur in asylum seekers.
Cross-Business Synergies : A Typology of Cross-Business Synergies and a Mid-range Theory of Continuous Growth Synergy Realization
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Cross-border Governance and Sustainable Spatial Development : Mind the Gaps!
Border regions in Central Europe undergo tremendous changes due to the enlargement of the European Union and the related processes of Europeanization, bordering and re-bordering. The book explores the consequences of these processes for cross-border governance and spatial planning in Central Europe. It combines analyses of European and national framework conditions with case studies from border regions and cities in 8 countries. The focus is on generic questions of cross-border planning and cooperation as well as on selected sectors such as nature conservation, transport and economic development.
Cross Regional Trade Agreements : Understanding Permeated Regionalism in East Asia
An unacknowledged key feature of East Asian FTA diplomacy is the region's active cross-regional preferential trading relations. In sharp contrast to the Americas and Europe, where cross-regional initiatives gained strength after the consolidation of regional trade integration, East Asian governments negotiate trade deals with partners outside of their region at an early stage in their FTA policies. The book asks three main questions: Are there regional factors in East Asia encouraging countries to explore cross-regionalism early on? What are the most important criteria behind the cross-regional partner selection? How do cross-regional FTSs (CRTAs) influence their intra-regional trade initiatives? Through detailed country case studies from China, Japan, South Korea, Singapore, Thailand and Malaysia, we show the ways in which these governments seek to leverage their CRTAs in the pursuit of intra-regional trade integration objectives, a process that yields a much more permeated regionalism.
Critical Success Factors of Offshore Software Develpment Projects : The Perspective of German-Speaking Companies
In an effort to cut costs and re-focus on their core competences, The author develops a model that comprises 29 critical success factors which are classified into four distinct groups: internal suitability, internal management, external suitability, and external management factors. With regard to the developed model, both the implementation of an online survey and the conduction of two in-depth case studies show that the external management factors are particularly relevant for the successful implementation of an offshore software development project and that the perception of the individual critical success factors greatly depends on the company perspective.
Critical Points for the Organisation of Test Performance Studies in Microbiology : Plant Pathogens as a Case Study
This book in the field of plant pest detection shows a constant demand in development and improvement of fast and reliable detection tools, especially for high-priority pests. This open access book describes and summarizes the whole process of the organization of test performance study (TPS) for these tools. The outcome of TPS, obtained through the evaluation of the performance of one or more diagnostic tests by several laboratories on defined samples, is the finding of the best performing test/s for particular pest and for specific uses.
Crisis response in higher education : How the pandemic challenged university operations and organisation
This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic. Drawing on experiences from Britain, Australia and Sweden, it showcases how Covid has challenged routines and procedures in universities, and thrown them into a disarray of ever-changing events and short-term adaptations. The authors pay particular attention to how students, staff, faculty, and leaders have coped with Covid, through a series of autobiographical portraits of their strains but also heroic efforts in the harshest of circumstances.
Crisis of the Criminal Law in the Democratic Constitutional State: Manifestations and Trends
Shares the results of project research granted by the Castilla-La Mancha government, which has been composed by philosophers of law and criminal law researchers, whose main conclusions are represented by the manifestations and trends of the current crisis of the constitutional State. The works identify these trends and manifestations in order to develop alternatives and remedies to solve the current negation process that classical liberties are involved, from the point of view of philosophy, policy, and dogmatic
Crisis management for small and medium-sized enterprises (SMEs) : Strategies for external Crises
Provides an in-depth introduction to crisis management and leadership in SMEs, as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book covers a plethora of SMEs from different sectors to match the diverse nature of small business practice. The combination of a sound theoretical framework for small firm crisis management along with practical instruments/methods and cases, help to improve the organizational resilience of SMEs.
Criminal law: The basics
Considers key questions such as: How should we decide what is criminal and what isn't? What is the difference between murder and manslaughter? Could you ever be guilty of stealing your own property? What defences are available to those accused of crime? Featuring a range of case studies, from the infamous to the bizarre, the new edition has been thoroughly updated to include new material on loss of control, accessorial liability, dishonesty, causation, liability, manslaughter and sexual offences.
Criminal law for criminologists : Principles and theory in criminal justice
Introduces the key policies and principles that drive criminal law in England and then explains the law itself in terms of relevant statute and case law. Starting with an outline of the basic principles and theories of criminal law and criminal justice
Criminal law : Cases and materials
Provides the reader with both critical race and critical feminist theory perspectives on criminal law while following a traditional format. All of the usual subject areas are covered, but the book is unique in highlighting the cultural context of substantive criminal law. The book seamlessly integrates issues of race, gender.
Criminal law
Guides you as you sharpen your critical thinking and legal analysis skills. As you progress through the book, you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons, property, society, and the state. You'll also see these principles at work in the cases and crimes that illustrate them.
Crib Death : Sudden Unexplained Death of Infants : The Pathologist's Viewpoint
A systematic study of the autonomic nervous system and cardiac system has been performed on a large number of infants and fetuses who died suddenly and unexpectedly, as well as in age-matched control cases. The neurological and cardiac findings are described here, and the relationship between SIDS and unexplained fetal death is discussed.
