الصفحة 30
الصفحة 30
Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
Data science for economics and finance : Methodologies and applications
The book starts with an introduction on the use of data science technologies in economics and finance and is followed by thirteen chapters showing success stories of the application of specific data science methodologies, touching on particular topics related to novel big data sources and technologies for economic analysis (e.g. social media and news); big data models leveraging on supervised/unsupervised (deep) machine learning; natural language processing to build economic and financial indicators; and forecasting and nowcasting of economic variables through time series analysis.
Data envelopment analysis : A comprehensive text with models, applications, references and DEA-Solver software
Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References, And DEA-Solver Software, 2nd Edition is designed to provide a systematic introduction to DEA and its uses as a multifaceted tool for evaluating problems in a variety of contexts.
Data collection in fragile states : Innovations from Africa and beyond
This book addresses an urgent issue on which little organized information exists. It reflects experience in Africa but is highly relevant to other fragile states as well. —Constantine Michalopoulos, John Hopkins University, USA and former Director of Economic Policy and Co-ordination at the World Bank
Data augmented design : Embracing new data for sustainable urban planning and design
This book offers an essential introduction to a new urban planning and design methodology called Data Augmented Design (DAD) and its evolution and progresses, highlighting data driven methods, urban planning and design applications and related theories. The authors draw on many kinds of data, including big, open, and conventional data, and discuss cutting-edge technologies that illustrate DAD as a future-oriented design framework in terms of its focus on multi-data, multi-method, multi-stage and multi-scale sustainable urban planning. In four sections and ten chapters, the book presents case studies to address the core concepts of DAD, the first type of applications of DAD that emerged in redevelopment-oriented planning and design, the second type committed to the planning and design for urban expansion, and the future-oriented applications of DAD to advance sustainable technologies and the future structural form of the built environment. The book is geared towards a broad readership, ranging from researchers and students of urban planning, urban design, urban geography, urban economics, and urban sociology, to practitioners in the areas of urban planning and design.
Data analytics, computational statistics, and operations research for engineers : Methodologies and applications
Presents applications of computationally intensive methods, inference techniques, and survival analysis models. It discusses how data mining extracts information and how machine learning improves the computational model based on the new information.
Cutting-edge issues in Business Ethics : Continental Challenges to Tradition and Practice
This volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field of Business Ethics. The authors want to draw attention to the work of Continental philosophers who have been relegated to the fringes of Business Ethics scholarship, and present some critical perspectives that have been ignored within Business Ethics practice. As such, this volume provides a critique of many of the assumptions that underpin traditional approaches to Business Ethics, and urges its readership to rethink moral agency and epistemology, as well as Business Ethics pedagogy.
Customising Stakeholder Management Strategies: Concepts for Long-term Business Success
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals.
Customer service marketing : Managing the customer experience
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the service blueprint represents the key tool of the thesis – originally a tool for designing and optimizing the internal process of the service operator, it is now extended by the customer process side. Transaction cost theory, as the link between supplier process and customer process, on the one hand and the script construct from cognitive psychology on the other, provide the theoretical basis for the thesis. On the basis of empirical results, the author presents significant implications for services research and helpful suggestions for business practice.
Customer Loyalty in Third Party Logistics Relationships : Findings from Studies in Germany and the USA
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.
Customer Integration in Industrial Innovation Projects
The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by Extreme Programming. Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities and the innovativeness of the resulting new products. Based on an in-depth case study analysis of two industrial firms and two technical service firms she presents a conceptual model for the integration of customer contributions into the product innovation process. Finally, the author proposes a product innovation process based on discrete product development steps as well as a ‘customer-centered innovation cell’ enabling the development of truly innovative product solutions together with customers.
Customer experience Excellence : The six pillars of growth
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data.
Cultural heritage in a changing world
The central purpose of this collection of essays is to make a creative addition to the debates surrounding the cultural heritage domain. In the 21st century the world faces epochal changes which affect every part of society, including the arenas in which cultural heritage is made, held, collected, curated, exhibited, or simply exists. The book is about these changes; about the decentring of culture and cultural heritage away from institutional structures towards the individual; about the questions which the advent of digital technologies is demanding that we ask and answer in relation to how we understand, collect and make available Europe’s cultural heritage.
Crypto Wars : Faked Deaths, Missing Billions and Industry Disruption
Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with OneCoin, to Bitconnect, the initial coin offering crash and Quadriga where the founder seems to have faked his own death to escape prosecution Contains exclusive interviews and commentaries from many of the key people who have been actively investigating the biggest crypto-scams, from the Metropolitan police, to insolvency practitioners, researchers, BBC journalists and tech geeks Goes beyond the sensationalist and concludes on the real potential for change and good that cryptocurrencies bring; from challenging the greedy practices of the banking and remittance industries, to reaching over 2.5 billion unbanked users, allowing for greater transparency and ethical behaviours
Crossroads of Entrepreneurship
Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, economics, sociology and management - and addresses a cross section of issues in the entrepreneurship field. Contributions are arranged in different sections, emphasizing dialogue across disciplines and paradigms, rather than boundaries between them. The first section of the work is a compilation of papers that trace the historical roots of study in entrepreneurship in different disciplinary domains, and highlight the fundamental issues addressed by past research. A second section gathers empirical studies adopting various methods and investigating different aspects of entrepreneurial action. The third section collects contributions investigating the development of entrepreneurship in different national settings. The work reveals a convergence of issues and interests, despite paradigmatic differences, and the potential benefits of more intense conversation across disciplines.
Cross-Business Synergies : A Typology of Cross-Business Synergies and a Mid-range Theory of Continuous Growth Synergy Realization
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Cross Regional Trade Agreements : Understanding Permeated Regionalism in East Asia
An unacknowledged key feature of East Asian FTA diplomacy is the region's active cross-regional preferential trading relations. In sharp contrast to the Americas and Europe, where cross-regional initiatives gained strength after the consolidation of regional trade integration, East Asian governments negotiate trade deals with partners outside of their region at an early stage in their FTA policies. The book asks three main questions: Are there regional factors in East Asia encouraging countries to explore cross-regionalism early on? What are the most important criteria behind the cross-regional partner selection? How do cross-regional FTSs (CRTAs) influence their intra-regional trade initiatives? Through detailed country case studies from China, Japan, South Korea, Singapore, Thailand and Malaysia, we show the ways in which these governments seek to leverage their CRTAs in the pursuit of intra-regional trade integration objectives, a process that yields a much more permeated regionalism.
