الصفحة 3
الصفحة 3
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
Library and information sciences : Trends and research
Introduces the opportunities and challenges faced by the library and information literacy profession and discusses the key role of librarians in the future of information literacy education. Next, it covers trends in LIS education by examining the vision of the iSchool movement and detailing its practice in Syracuse University. The book then covers issues in information seeking and retrieval by showing how visual data mining technology can be used to detect the relationship and pattern between terms on the Q&A of a social media site. It also includes a case study regarding tracing information seeking behavior and usage on a multimedia website.
Communities and Technologies 2005 ; Proceedings of the Second Communities and Technologies Conference, Milano 2005
This book includes 23 papers dealing with the impact of modern information and communication technologies that support a wide variety of communities: local communities, virtual communities, and communities of practice, such as knowledge communities and scientific communities. The volume is the result of the second multidisciplinary "Communities and Technologies Conference", a major event in this emerging research field. The various chapters discuss how communities are affected by technologies, and how understanding of the way that communities function can be used in improving information systems design. This state of the art overview will be of interest to computer and information scientists, social scientists and practitioners alike.
Communication research into the digital society : Fundamental insights from the Amsterdam School of Communication Research
Media and communication have become ubiquitous in today’s societies andaffect all aspects of life. On an individual level, they impact how we learnabout the world, how we entertain ourselves, and how we interact withothers. On an organisational level, the interactions between media andorganisations, such as political parties, NGOs, businesses and brands, shapeorganisations’ reputation, legitimacy, trust and (financial) performance, aswell as individuals’ consumer, political, social and health behaviours. Atthe societal level, media and communication are crucial for shaping publicopinion on current issues such as climate change, sustainability, diversity,and well-being.
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Brand hate : Navigating consumer negativity in the digital world, 2nd
Focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis.
Borrelia burgdorferi : Methods and protocols
Covers the latest advancements and techniques used to understand the fastidious bacterium, Borrelia burgdorferi, and its significance in infectious disorders by combining both conventional and cutting-edge approaches. This book covers diverse topics, including direct detection, diagnostic methods, immune response analysis, alternative model systems, advanced proteomics, social media analysis, and clinical research. It also discusses unconventional wet lab research such as content analysis, the use of ChatGPT, clinical algorithms for chronic Lyme, establishment of a pregnancy Lyme disease biobank, and investigates Lyme in pregnant women. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls.
Big Data : A Road Map for Successful Digital Marketing
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
Becoming citizens in a changing world : IEA international civic and citizenship education study 2016 International Report
Presents the results from the second cycle of the IEA International Civic and Citizenship Education Study (ICCS 2016). Using data from 24 countries in Asia, Europe and Latin America, the study investigates the ways in which young people are prepared to undertake their roles as citizens in a range of countries in the second decade of the 21st century. It also responds to the enduring and emerging challenges of educating young people in a world where contexts of democracy and civic participation continue to change. New developments of this kind include the increase in the use of social media by young people as a tool for civic engagement, growing concerns about global threats and sustainable development, as well as the role of schools in fostering peaceful ways of interaction between young people. Besides enabling the evaluation of a wide range of aspects of civic and citizenship education, including those related to recent developments in a number of countries, the inclusion of test and questionnaire material from the first cycle of the study in 2009 allows the results from ICCS 2016 to be used to examine changes in civic knowledge, attitudes and engagement over seven years.
Assistive technologies, robotics, and automated machines in the health domain
The field of healthcare is constantly evolving and advancing with new technologies and innovations. Among these, assistive technologies, robotics, and automated machines are rapidly gaining ground as powerful tools to improve the quality of care and enhance patient outcomes. From wearable devices that monitor vital signs to surgical robots that assist in complex procedures, these technologies have the potential to revolutionize the way we deliver healthcare. The development and the integration of assistive technologies, care robots, and automated machines are strategic both as single components, when paired together, and when interconnected in the health domain.This reprint explores the latest developments in assistive technologies, robotics, and automated machines in the health domain, providing a comprehensive overview of their applications and potential impact. The reprint is for the benefit of healthcare professionals, researchers, engineers, and students interested in these rapidly evolving fields.
Arabic AI-generated adverts = إعلانات عربية مولدة بالذكاء الاصطناعي
In the ever-evolving landscape of digital marketing, our groundbreaking platform emerges, harnessing the power of artificial intelligence to revolutionize the creation of marketing campaigns. This innovative solution seamlessly combines neural networks, natural language generation, and multimedia processing capabilities to generate comprehensive and personalized marketing assets from a single product image. At its core, the platform leverages deep learning models that analyze the visual characteristics of the uploaded product image and identifies key features and attributes to define the product category, this enables the generation of compelling and persuasive marketing content tailored to the specific product. The platform's multi-faceted approach encompasses three distinct components: text generation, poster creation, and video advertisement production. Utilizing advanced natural language generation techniques, it crafts engaging marketing text that captures the essence and unique selling points of the product. Simultaneously, its image processing capabilities produce visually stunning promotional posters that blend the product image with eye-catching graphics and typography. along with creating captivating video advertisements optimized for social media and online advertising campaigns.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advances in information retrieval ; 29th European Conference on IR Research, ECIR 2007, Rome, Italy, April 2-5, 2007, Proceedings
This book presented evaluation, recommendation, optimization, semantics, aggregation, queries, mining social media, digital libraries, efficiency, and information retrieval theory. Also included are 3 tutorial and 4 workshop presentations.
Advances in databases and information systems ; 25th European Conference, ADBIS 2021, Tartu, Estonia, August 24–26, 2021, Proceedings
This book constitutes the proceedings of the 25th European Conference on Advances in Databases and Information Systems, ADBIS 2021, held in Tartu, Estonia, in August 2021. The 18 full papers presented together with 3 keynotes were carefully reviewed and selected from 70 submissions. The selected papers span a wide spectrum of topics in databases and related technologies, tackling challenging problems and presenting inventive and efficient solutions. They are organized in 5 sessions: patterns and events, social media and text mining, indexes, queries and constraints, high-dimensional data and data streams, and data integration.
Advances in Big Data Analytics : Theory, Algorithms and Practices
Provides a comprehensive and cutting-edge study on big data analytics, based on the research findings and applications developed by the author and his colleagues in related areas. It addresses the concepts of big data analytics and/or data science, multi-criteria optimization for learning, expert and rule-based data analysis, support vector machines for classification, feature selection, data stream analysis, learning analysis, sentiment analysis, link analysis, and evaluation analysis. The book also explores lessons learned in applying big data to business, engineering and healthcare. Lastly, it addresses the advanced topic of intelligence-quotient (IQ) tests for artificial intelligence.
AdvancED Flex Application Development : Building Rich Media X
Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book contains all the knowledge you need to build similar large-scale rich Internet applications with Adobe Flex. From the inception of the idea through to deployment, the authors show the techniques needed to plan and build advanced applications. You'll learn how to use forms, styles, validators, video, sound analysis, and framework caching, ensuring you make the most of the features introduced in Flex 3.
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
