الصفحة 3
الصفحة 3
Foundations of generic optimization ; Vol.2 : Applications of fuzzy control, genetic algorithms and neural networks
This is a comprehensive overview of the basics of fuzzy control, which also brings together some recent research results in soft computing, in particular fuzzy logic using genetic algorithms and neural networks. This book offers researchers not only a solid background but also a snapshot of the current state of the art in this field.
Foundations of generic optimization : Vol.1 : A combinatorial approach to epistasis
This is a comprehensive overview of the basics of fuzzy control, which also brings together some recent research results in soft computing, in particular fuzzy logic using genetic algorithms and neural networks. This book offers researchers not only a solid background but also a snapshot of the current state of the art in this field.
Force Sensors for Microelectronic Packaging Applications
This monograph is intended for wire bonding and flip-chip packaging professionals and for scientists and engineers working in the field of mechanical microsensors. New measurement technologies are introduced that allow in situ and real-time examination of physical processes during the packaging process or during subsequent reliability tests. The measurement system presented here enables measurements at formerly inaccessible packaging interconnects. For the first time it becomes possible to describe the wire bonding process window in terms of the physical forces at the contact zone instead of the applied machine settings. This is significant for a deeper understanding of these packaging processes. Applications of the sensor in the field of wire bonding and flip-chip characterization are illustrated. The reader will gain much insight into the important field of interconnection technology in semiconductor packaging.
Foliations and Geometric Structures
Offers basic material on distributions and foliations. This book introduces and builds the tools needed for studying the geometry of foliated manifolds. Its main theme is to investigate the interrelations between foliations of a manifold on the one hand, and the many geometric structures that the manifold may admit on the other hand.
Fixed point theory for decomposable sets
This book attempts to show the present stage of "decomposable analysis" from the point of view of fixed point theory. The book is split into three parts, beginning with the background of functional analysis, proceeding to the theory of multifunctions and lastly, the decomposability property.Mathematicians and students working in functional, convex and nonlinear analysis, differential inclusions and optimal control should find this book of interest. A good background in fixed point theory is assumed as is a background in topology.
Fashion recommender systems
The impact of social networks and the influence that fashion influencers have on the choices people make for shopping is undeniable. For instance, many people use Instagram to learn about fashion trends from top influencers, which helps them to buy similar or even exact outfits from the tagged brands in the post. When traced, customers’ social behavior can be a very useful guide for online shopping websites, providing insights on the styles the customers are really interested in, and hence aiding the online shops in offering better recommendations and facilitating customers quest for outfits.
Fashion marketing in emerging economies Vol. II : South American, Asian and African perspectives
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.
Fashion marketing in emerging economies ; Vol.1 : Brand, consumer and sustainability perspectives
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
Exhibition Design : An Introduction ; 2nd ed.
Offers a thorough grounding in the principles of designing for exhibitions. It describesthe skills needed to become an exhibition designer, including: Developing a brief and working with clients Design principles for graphics, circulation, lighting, and accessibility Presenting ideas to clients The practicalities of productionVisual material includes photographs of completed exhibitions by world-renowned designers, concept drawings, computer renderings, charts, and tables of informationall for a wide range of exhibitions around the world, permanent and temporary, including museums and galleries, visitor centers, brand experiences, festivals, and trade fairs. The book will inform and inspire, as well as equip students and new exhibition designers with a valuable guide to the profession
European Robotics Symposium 2006
This unique reference represents a cross-section of forefront robotics research, ranging from robotics and systems to learning, autonomy and failure detection, from vision and navigation to localization and mapping, which are based on the papers presented at the 1st European Robotics Symposium (EUROS-06) held in Palermo, Italy from 16-18 March, 2006. The European Robotics Symposium (EUROS) is a brand-new International scientific event promoted by EURON, the European Robotics Network. Since its inception in 2000, EURON links most of the European robotics research teams and today (2006) involves more than 165 universities and companies across all of its member states. The EUROS meeting will be held in Europe every other year, but international participation at all levels is strongly encouraged making it a meeting place for high-quality presentation of interesting international research on robotics.
Essentials of consumer behavior
Essentials of consumer behavior offers an unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.
Energy branding : Harnessing consumer power
Demonstrating the potential of building strong brands in the energy sector, This book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market.
Early Childhood Oral Health
Addresses the biology and epidemiology of caries, the clinical management of early childhood caries, risk assessment, and early diagnosis. Other topics include public health approaches to managing caries worldwide, implementation of new caries prevention programs, fluoride regimens, and community programs, and family oral health education. Brand new are four chapters on the medical management of early childhood caries, considerations for children with special needs, interprofessional education and practice, and how the newest policy issues and the Affordable Care Act affect dental care.
Discrete Spectral Synthesis and Its Applications
In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference and differential equations, polynomial ideals, digital filtering and polynomial hypergroups is required. This book covers several different problems in this field and is unique in being the only comprehensive coverage of this topic.
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Digital Government : E-Government Research, Case Studies, and Implementation
New information technologies are being applied swiftly to all levels of government service: local, county, regional and even national and international. Information technology (IT) is being used to improve data management and data sharing, planning and decision support, service delivery, and more. Application areas affected by government mandates to improve e-government service include healthcare and safety; law enforcement, security, and justice; education; land use; and many others. Information technology is being used to increase public access to information, to provide more convenient and timely transaction services, and to increase citizen participation in the establishment of government regulations and other processes. DIGITAL GOVERNMENT: E-Government Research, Case Studies, and Implementation provides the field with a definitive, interdisciplinary, and understandable review of recent IT and related research of particular importance to digital government. The book also includes explorations of current and future policy implications, and case studies of successful applications in a variety of government settings.
Designing Urban Food Policies : Concepts and Approaches
This book is for scientists and experts who work on urban food policies. It provides a conceptual framework for understanding the urban food system sustainability and how it can be tackled by local governments. Written by a collective of researchers, this book describes the existing conceptual frameworks for an analysis of urban food policies, at the crossroads of the concepts of food system and sustainable city.
Designing brand identity : An essential guide for the whole branding team ; 5th ed.
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.
Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
