الصفحة 25
الصفحة 25
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Master Dentistry ; Vol.1 : Oral and Maxillofacial Surgery, Radiology, Pathology and Oral Medicine
Provides a comprehensive overview of the oral and maxillofacial subjects in dentistry that students will need in order to pass their final exams. This invaluable adjunct to exam preparation provides a practical synthesis of core information, reflecting real-life case scenarios. Information is structured to enhance understanding and clinical decision making, and a variety of self-assessment methods prepare students for success. Comprehensively updated, the book covers a range of essential topics in the field of contemporary oral and maxillofacial subjects, including surgical flap design, state-of-the-art surgical techniques, zygomatic implants, molecular pathology, current imaging applications and pain management. The text is integrated and evidence based throughout. Covers oral and maxillofacial surgery, radiology, pathology and oral medicine subjects Brand new chapter on facial skin broadens diagnostic ability Range of self-assessment tasks to support learning Aligns to dental school curricula globally Concise and easy to follow Designed to support recall for examination purposes Practical guidance on examination preparation and skills Perfect for BDS exam preparation and candidates taking the MFDS, MJDF, ORE or other post-graduate exams
Mass Vaccination : Global Aspects - Progress and Obstacles
Mass immunization is the blitzkrieg of vaccination practice. It serves to rapidly protect populations, both because of the high coverage achieved and because of the herd immunity thereby induced. However, as in war, mass immunization campaigns must be conducted intelligently, with careful strategy and strong attention to logistics of supply and deployment. If conducted badly, mass immunization may fail or even be counter-productive. In this volume, some of the most successful practitioners of mass im- nization tell us about its art and science. David Heymann and Bruce Aylward of WHO begin the book with a theoretical and practical overview of mass immunization. Michael Lane, who participated in the successful effort to eradicate smallpox relates how this was done using mass vaccination and other strategies. Application of mass immunization by the US military is c- ered by John Grabenstein and Remington Nevin, who have a large experience in these matters. Karen Noakes and David Salisbury recount the striking s- cesses of mass immunization in the United Kingdom. The global control of the clostridia that produce diphtheria toxin is described by Charles Vitek. Hepa- tis A is decreasing dramatically under the impact of large-scale vaccination, as Francis André illustrates. The French experience with Hepatitis B vac- nation has been mixed, and François Denis and Daniel Levy-Bruhl explain the circumstances. In?uenza vaccination is an annual example of large-scale campaigns, the complexity of which is recounted by Benjamin Schwartz and Pascale Wortley.
Martin Waldseemüller’s 'Carta marina' of 1516 : Study and transcription of the long legends
This book presents the first detailed study of one of the most important masterpieces of Renaissance cartography, Martin Waldseemüller’s Carta marina of 1516. By transcribing, translating into English, and detailing the sources of all of the descriptive texts on the map, as well as the sources of many of the images, the book makes the map available to scholars in a wholly unprecedented way.
Marswalk One : First Steps on a New Planet
MARSWALK ONE: First Steps on a New Planet addresses the question of why we should embark on a journey to Mars, documenting what the first human crew will do when they place their feet in the red dust of the planet. The book also addresses why we need to carry out these tasks and, more importantly, what a human crew could achieve that an automated mission could not. Understanding the clear benefits of sending a human crew to the surface of Mars, and how these benefits can be seen back on Earth, is the key to sustained long-term public and political support for the programme in terms of cash and commitment. The book accepts that the journey will be made, but does not specify precisely when. Flight time, and how to get to and from the planet are discussed briefly, to understand why the suggested duration spent at Mars is reasonable. The main objective of the work is to look at what science will be done on the surface – supported by orbital operations – and what hardware and technology will be employed to achieve the mission objectives. This analysis is drawn from previous experiences in manned and unmanned space programmes, including Apollo, Skylab, Salyut/Mir, Shuttle and ISS, Viking, Luna/Lunokhod, and recent Mars missions such as Pathfinder and Global Surveyor.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing communications in emerging economies ; Vol. II : Conceptual issues and empirical evidence
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention.
Marketing 5.0 : Technology for Humanity
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.
Maritime Archaeology and Social Relations : British Action in the Southern Hemisphere
This book goes beyond a descriptive analysis of wrecks by exploring them and their cargoes as embodiments of 18th century social relations. Maritime Archaeology and Social Relations challenges traditional maritime approaches providing a different perspective that emphasises the richness, diversity and complexity of British action.By applying the concept of praxis, British action is integrated in both land and maritime spaces. A closer look into the associated experienced landscapes enhances our understanding of how social identities were projected at local and global levels.
Marine Anthropogenic Litter
This book describes how man-made litter, primarily plastic, has spread into the remotest parts of the oceans and covers all aspects of this pollution problem from the impacts on wildlife and human health to socio-economic and political issues. Marine litter is a prime threat to marine wildlife, habitats and food webs worldwide. The book illustrates how advanced technologies from deep-sea research, microbiology and mathematic modelling as well as classic beach litter counts by volunteers contributed to the broad awareness of marine litter as a problem of global significance. The authors summarise more than five decades of marine litter research, which receives growing attention after the recent discovery of great oceanic garbage patches and the ubiquity of microscopic plastic particles in marine organisms and habitats.
Marginality : Addressing the Nexus of poverty, exclusion and ecology
In this volume economists, ecology experts, geographers, agronomists, sociologist, and business experts come together to address marginality. The inter-disciplinary research offers conceptual innovations and presents the dimensions of marginality in developing countries. Economic, political, and environmental drivers are assessed and mapped globally and in detail for countries in Africa and Asia, especially Ethiopia, India, Bangladesh, China, Indonesia. Economic growth especially in rural areas remains and farming communities is central to poverty reduction but needs to be complemented with specific actions to reach those at the margins.
Mapping Sustainability : Knowledge e-Networking and the Value Chain
Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value of knowledge and its uses by different constituencies in diverse contexts and at different stages of development. The central theme of this book, connecting its different parts, is about ways of transcending critical barriers to the effective uses of knowledge and e-networking. Of special relevance is the development of new approaches to the provision and transmission – from local sources to global networks and from global sources to local networks. In many ways, this is a book of theory and methods, as well as policy and performance.
Manufacturing Systems and Technologies for the New Frontier ; The 41st CIRP Conference on Manufacturing Systems May 26–28, 2008, Tokyo, Japan
Manufacturing systems and technology stand on a new frontier, facing up to the challenges posed by the ever-evolving requirements of global sustainability. Value-creation is taking its place alongside more traditional production-process priorities. Collected here are over a hundred papers concerned with all manner of new directions in manufacturing systems and given at the 41st CIRP Conference on Manufacturing Systems. The high-quality material presented in this volume includes reports of work from both scientific and engineering standpoints and several invited and keynote papers addressing the current cutting edge and likely future trends in manufacturing systems.
Manual of Digital Earth
This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
Managing European Coasts : Past, Present and Future
Many coastal areas and human activities are subject to increasing risks from natural and man-induced hazards such as flooding resulting from major changes in hydrology of river systems that has reached a global scale. Changes in the hydrological cycle coupled with changes in land and water management alter fluxes of materials transmitted from river catchments to the coastal zone, which have a major effect on coastal ecosystems. The increasing complexity of underlying processes and forcing functions that drive changes on coastal systems are witnessed at a multiplicity of temporal and spatial scales.
Managing Elevated Risk : Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective
Discusses the risks and opportunities that arise in Emerging Asia given the context of a new environment in global liquidity and capital flows. It elaborates on the need to ensure financial and overall economic stability in the region through improved financial regulation and other policy measures to minimize the emergent risks. "Managing Elevated Risk: Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective" also explores the range of policy options that may be deployed to address the impact of global liquidity on domestic financial and socio-economic conditions including income inequality. The book is primarily aimed at policy makers, financial market regulators and supervisory agencies to help them improve national regulatory systems and to promote harmonization of national regulations and practices in line with global standards.
Managing Diversity in Intergovernmental Organisations
Intensifying worldwide environmental changes as well as political, cultural, religious, and economic crises have made intergovernmental organisations (IGOs) important instruments in international and global cooperation. In order to cope with their diverse stakeholders, it is more imperative than ever for intergovernmental organisations to engage in personnel policy on an international scale. Successful diversity management is an essential prerequisite for organisational performance, conflict management, and dynamics of IGOs. Björn A. Peters examines the challenges of diversity and managing diversity in IGOs on the basis of the Mekong River Commission case study.
Management of Heart Failure ; Vol.2 : Surgical
Management of Heart Failure has been conceived as a rapid but comprehensive review for practitioners of all persuasions involved in the management of patients with heart failure. Heart failure is a problem of epidemic proportions in all parts of the world. State of the art treatment may not be accessible to all, but simply creating an awareness of simple methods of diagnosis and treatment would assist in promoting a better global response to this epidemic. This practical volume, written by a panel of world-renown cardiology experts, focuses on the surgical management of heart failure. Surgery for heart failure is an evolving and new area in cardiac surgery with many exciting developments.
