الصفحة 24
الصفحة 24
Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value
In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected.
Kantianism for animals : A radical kantian animal ethic
The book gives readers in animal ethics an accessible introduction to Kant’s views on our duties to others, and his view that we have only ‘indirect’ duties regarding animals. It then investigates how one would have to depart from Kant in order to recognise that animals matter morally for their own sake. The result is a deliberately amended version of Kantianism which nevertheless remains faithful to central aspects of Kant’s thought. The book’s final part illustrates the framework’s use in applied contexts, addressing the issues of using animals as mere means, the ethics of veganism and vegetarianism, and environmental protection.
Just-in-Time Scheduling : Models and Algorithms for Computer and Manufacturing Systems
As the field of Supply Chain Management has matured, maintaining the precise flow of goods to maintain schedules (hence, minimizing inventories) on a just-in-time basis still remains as a major challenge. This problem or challenge has resulted in a fair amount of quantitative research in the area, producing an array of models and algorithms to help ensure the precise flow of components and final products into inventories to meet just-in-time requirements.The scheduling models and algorithms presented and illustrated in the book will be done so in the context of extensive use of computer systems in a "real time context.
Junge Perspektiven der Türkeiforschung in Deutschland = Young perspectives of Turkey research in Germany
This volume creates an interdisciplinary forum for contemporary Turkey research in Germany. It presents research results from young scientists who are characterized by a fresh view of Turkey, methodological diversity and interdisciplinary approaches. The volume thus contributes to a better understanding of the society, politics, economy, history and culture of the country, which is playing an increasingly important role both regionally and in the European context.
Japan’s Arduous Rejuvenation as a Global Power : Democratic Resilience and the US-China Challenge
This book assesses the profound impact of Japan’s aspirations to become a great power on Japanese security, democracy and foreign relations. Rather than viewing the process of normalization and rejuvenation as two decades of remilitarization in face of rapidly changing strategic environment and domestic political circumstances, this volume contextualizes Japan’s contemporary international relations against the longer grain of Japanese historical interactions.It also submits that an improvement in Japan-China relations would enhance rather than detract Japan-US relations and that Tokyo will find that her new found automony in the US-Japan alliance would not only accord her more political respect and strategic latitude, but also allow her to ameliorate the excesses of American foreign policy adventurism, paving for her to become a truly normal great power.
IUTAM Symposium on Laminar-Turbulent Transition and Finite Amplitude Solutions
This volume contains refereed papers presented symposium on "Non-Uniqueness of Solutions to the Navier-Stokes equations and their Connection with Laminar-Turbulent Transition" The central objective of the symposium was to discuss the increasing amount of experimental and numerical evidence for finite amplitude solutions to the Navier-Stokes equations and to set the work into a modern theoretical context.
Its Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation
This book is not about a new concept, or a new technique. It tackles the big questions of how to develop the craft of the thinking that is required of us in high technology companies. It is predicated on a radical notion that, even though the problematic is the execution in a high technology corporation, neither a high level market strategy nor the kind of technology itself matters, insofar as learning the craft of execution goes. How marketers and engineers comprehend a context uniquely shapes the ways they interact, engage in decision-making phenomenon, and eventually their execution performance in a company. The breakdown of their interaction occurs when the individual contexts of a marketer and an engineer are permanently secluded from one another.this book methodically demystifies the key to successful execution in the high technology space
Iterating Infusion : Clearer Views of Objects, Classes, and Systems
Iterating Infusion presents comprehensive tools for you to best manage and work with object orientation. These include simplified fundamental concepts, popular language comparisons, advanced designing strategies, a broad usage progression, thorough design notations (interaction algebra), and data-oriented (fundamentally-OO) languages. The title, Iterating Infusion, alludes to the fact that any system has multiple, coexisting functional levels and that new levels—both lower and higher—are continually added to the same functional area. The practical effect is to bring processes into focus, always clarifying the vague. The extreme form of this is when separate but compatible technologies are brought together to create advancements; these can be baby-steps or great leaps, with varying amounts of effort. In more general terms, the same thing in a different context can take on much more power. And actually, this phenomenon is at the heart of object-oriented software.
Computational Acoustics of Noise Propagation in Fluids - Finite and Boundary Element Methods
Among numerical methods applied in acoustics, the Finite Element Method (FEM) is normally favored for interior problems whereas the Boundary Element Method (BEM) is quite popular for exterior ones. That is why this valuable reference provides a complete survey of methods for computational acoustics, namely FEM and BEM. It demonstrates that both methods can be effectively used in the complementary cases. The chapters by well-known authors are evenly balanced: 10 chapters on FEM and 10 on BEM. An initial conceptual chapter describes the derivation of the wave equation and supplies a unified approach to FEM and BEM for the harmonic case. A categorization of the remaining chapters and a personal outlook complete this introduction. In what follows, both FEM and BEM are discussed in the context of very different problems.
Component-Based Software Testing with UML
Component-based software development regards software construction in terms of conventional engineering disciplines where the assembly of systems from readily-available prefabricated parts is the norm. Because both component-based systems themselves and the stakeholders in component-based development projects are different from traditional software systems, component-based testing also needs to deviate from traditional software testing approaches. Gross first describes the specific challenges related to component-based testing like the lack of internal knowledge of a component or the usage of a component in diverse contexts. He argues that only built-in contract testing, a test organization for component-based applications founded on building test artifacts directly into components, can prevent catastrophic failures like the one that caused the now famous ARIANE 5 crash in 1996. This book is the first comprehensive treatment of the intricacies of testing component-based software systems. With its strong modeling background, it appeals to researchers and graduate students specializing in component-based software engineering. Professionals architecting and developing component-based systems will profit from the UML-based methodology and the implementation hints based on the XUnit and JUnit frameworks.
Complications following surgery of maxillary impacted canine and their management
Investigates the impaction of maxillary canines, a dental condition where the canines fail to erupt within the expected timeframe despite complete root formation. The research highlights various contributory factors, including genetic predispositions, lack of space due to early loss of deciduous molars, follicular cysts, and the presence of supernumerary teeth. The study explores the etiology of both palatal and buccal impactions, noting the significant role of genetic factors, tooth size, arch length discrepancies, and abnormal tooth development. Treatment options, including orthodontic interventions and surgical extractions, are discussed in the context of the impacted tooth's position and associated complications.
Complex, Contact and Symmetric Manifolds : In Honor of L. Vanhecke
This volume contains introductory and contextual material, describe recent developments and research trends in spectral geometry, the theory of geodesics and curvature, contact and symplectic geometry, complex geometry, algebraic topology, homogeneous and symmetric spaces, and various applications of partial differential equations and differential systems to geometry. One of the key strengths of these articles is their appeal to non-specialists, as well as researchers and differential geometers.
Compilers : Principles, techniques, and tools
This introduction to compilers is the direct descendant of the well-known book by Aho and Ullman, Principles of Compiler Design. The authors present updated coverage of compilers based on research and techniques that have been developed in the field over the past few years. The book provides a thorough introduction to compiler design and covers topics such as context-free grammars, fine state machines, and syntax-directed translation.
Compilers : Principles, techniques & tools
This introduction to compilers is the direct descendant of the well-known book by Aho and Ullman, Principles of Compiler Design. The authors present updated coverage of compilers based on research and techniques that have been developed in the field over the past few years. The book provides a thorough introduction to compiler design and covers topics such as context-free grammars, fine state machines, and syntax-directed translation.
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
Comparative Perspectives on Work-Life Balance and Gender Equality : Fathers on Leave Alone
This book portrays men’s experiences of home alone leave and how it affects their lives and family gender roles in different policy contexts and explores how this unique parental leave design is implemented in these contrasting policy regimes. The book brings together three major theoretical strands: social policy, in particular the literature on comparative leave policy developments; family and gender studies, in particular the analysis of gendered divisions of work and care and recent shifts in parenting and work-family balance; critical studies of men and masculinities, with a specific focus on fathers and fathering in contemporary western societies and life-courses. Drawing on empirical data from in-depth interviews with fathers across eleven countries, the book shows that the experiences and social processes associated with fathers’ home alone leave involve a diversity of trends, revealing both innovations and absence of change, including pluralization as well as the constraining influence of policy, gender, and social context.
Comparative Education Research : Approaches and Methods
Approaches and methods in comparative education research are of obvious importance, but do not always receive adequate attention. This book contributes new insights within the longstanding traditions of the field. A particular feature is the focus on different units of analysis. Individual chapters compare places, systems, times, cultures, values, policies, curricula and other units. These chapters are contextualised within broader analytical frameworks which identify the purposes and strengths of the field. The book includes a focus on intra-national as well as cross-national comparisons, and highlights the value of approaching themes from different angles. The book will be of great value not only to producers of comparative education research but also to consumers who wish to understand more thoroughly the parameters and value of the field.
Communications and Discoveries from Multidisciplinary Data
In this book, we aim at urging the development of data-based methods and methodologies for interdisciplinary and creative communications for solving emerging social problems. The reader shall view the direction to combine three methodological frameworks: data mining, data sharing, and communication in the contexts of sciences and businesses.
Communicating Science in Social Contexts : New models, new practices
Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly dynamic science that melds theoretical approaches with practical experience. Formerly well-established theoretical models now seem out of step with the social reality of the sciences, and the previously clear-cut delineations and interacting domains between cultural fields have blurred. Communicating Science in Social Contexts examines that shift, which itself depicts a profound recomposition of knowledge fields, activities and dissemination practices, and the value accorded to science and technology.
Communicating science and technology in society
Addresses the engagement between science and society from multiple viewpoints. At a time when trust in experts is being questioned, misinformation is rife and scientific and technological development show growing social impact, the volume examines the challenges in involving the public in scientific debates and decisions. It takes into account societal needs and concerns in research, and analyses the interface between the roles of institutions and individuals. From environmental challenges to science communication, participatory technological design to animal experimentation, and transdisciplinarity to norms and values in science, the volume brings together research on areas in which scientists and citizens interact, across diverse, often understudied, socio-cultural contexts in Europe.
