الصفحة 2
الصفحة 2
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Integrated Marketing Communications : A Global Brand-Driven Approach
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications.
Innovations in classification, data science, and information systems ; Proceedings of the 27th Annual Conference of the Gesellschaft für Klassifikation e.V., Brandenburg University of Technology, Cottbus, March 12-14, 2003
The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.
In Detail : Exhibitions and Displays : Museum Design Concepts, Brand Presentation, Trade Show Design
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Presents extensively documented project examples. With production photographs from the construction site. Includes the most important planning aspects and production methods
Imaging for Detection and Identification
The dynamic interaction between world-renowned scientists from the usually disparate communities of pure mathematicians and applied sci- tists which occurred at our seven previous ASI’s continued at this meeting. The fusion of basic ideas in mathematics, radar, sonar, biology, and ch- istry with ongoing improvements in hardware and computation offers the promise of much more sophisticated and accurate detection and identi?cation capabilities than currently exist. Coupled with the dramatic rise in the need for surveillance in innumerable aspects of our daily lives, brought about by hostile acts deemed unimaginable only a few short years ago, the time is ripe for image processing scientists in these usually diverse ?elds to join together in a concerted effort to combat the new brands of terrorism. This ASI was one important initial step.
Hydra = هايدرا
Forgery involves the use of advanced algorithms to replicate and distribute deceptive products across various categories, casting shadows of doubt on the authenticity of goods. Although counterfeit detection can be useful in identifying and mitigating fraudulent activities, the widespread presence of counterfeit goods poses significant dangers, undermining consumer confidence and brand reputation. To underscore the severity of this issue, consider instances such as fake luxury items flooding the market, counterfeit electronics compromising safety, or bogus pharmaceuticals endangering health. Addressing this issue is critical in maintaining the integrity of brands, safeguarding consumer well-being, and preserving trust in the marketplace. The ability to distinguish between authentic and counterfeit products is paramount in ensuring accurate decision-making and preventing the harmful consequences of fraudulent goods. This technological context underscores the urgency of developing and deploying cutting-edge solutions to combat the evolving landscape of product forgery. Hydra emerges as a robust solution, utilizing a comprehensive approach that includes extracting posts and images from search engine tools, and is integrated with AI models to detect forgery. The Hydra platform not only provides users with a powerful tool for detecting counterfeit products but also offers tangible benefits such as enhanced brand security, increased awareness about the prevalence of forgeries, and the opportunity to actively participate in a real-time community.
Human Resource Management in Consulting Firms
This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and graduates to gain an authentic insight into the people management in business consulting. Additionally to the overview of existing hr systems, the book provides details of practices dealing with issues such as value oriented corporate culture, gender diversity management, employability, leadership development, knowledge management and employer branding.
How to Build Your Brand : Implementing a Proven and Effective Process
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts.
Homotopy Methods in Topological Fixed and Periodic Points Theory
The notion of a fixed point plays a crucial role in numerous branches of mat- maticsand its applications. Informationabout the existence of such pointsis often the crucial argument in solving a problem. In particular, topological methods of fixed point theory have been an increasing focus of interest over the last century. These topological methods of fixed point theory are divided, roughly speaking, into two types. The ?rst type includes such as the Banach Contraction Principle where the assumptions on the space can be very mild but a small change of the map can remove the fixed point. The second type, on the other hand, such as the Brouwer and Lefschetz Fixed Point Theorems, give the existence of a fixed point not only for a given map but also for any its deformations. This book is an exposition of a part of the topological fixed and periodic point theory, of this second type, based on the notions of Lefschetz and Nielsen numbers. Since both notions are homotopyinvariants, the deformationis used as an essential method, and the assertions of theorems typically state the existence of fixed or periodic points for every map of the whole homotopy class, we refer to them as homotopy methods of the topological fixed and periodic point theory.
Handbook of topological fixed point theory
This book is the first in the world literature presenting all new trends in topological fixed point theory. Until now all books connected to the topological fixed point theory were devoted only to some parts of this theory. The content is also likely to stimulate the interest of mathematical economists, population dynamics experts as well as theoretical physicists exploring the topological dynamics.
Handbook of Number Theory I
This handbook covers a wealth of topics from number theory, special attention being given to estimates and inequalities. As a rule, the most important results are presented, together with their refinements, extensions or generalisations. These may be applied to other aspects of number theory, or to a wide range of mathematical disciplines. Cross-references provide new insight into fundamental research.
Handbook of Continued Fractions for Special Functions
Special functions are pervasive in all fields of science and industry. The most well-known application areas are in physics, engineering, chemistry, computer science and statistics. Because of their importance, several books and websites (see for instance http: functions.wolfram.com) and a large collection of papers have been devoted to these functions. Of the standard work on the subject, namely the Handbook of Mathematical Functions with formulas, graphs and mathematical tables edited by Milton Abramowitz and Irene Stegun, the American National Institute of Standards claims to have sold over 700 000 copies!
Guidelines for reports by autopsy pathologists
Traditionally, pathology residents have learned how to write autopsy reports by trial-and-error, with oral feedback from local mentors. Now, pathologists and pathologists in training throughout the English-speaking world have access to a manual that describes what should be in an autopsy report, how to organize the material, and what the purposes are. Guidelines for Reports by Autopsy Pathologists lists numerous bad habits to avoid, and offers examples of effective report construction. It covers not only how to describe diseases and injuries, but also how to formulate and write opinions. As a supplement, Guidelines for Reports by Autopsy Pathologists also contains recommendations on record retention schedules for medical examiners (not everything needs to be saved in perpetuity), and how to formulate opinions for death certificates. Aimed at pathologists in training, Guidelines for Reports by Autopsy Pathologists will alos benefit the seasoned pathologists who want to improve their reports.
Graph-theoretic concepts in computer science ; 33rd International workshop, WG 2007, Dornburg, Germany, June 21-23, 2007, Revised Papers
The WG conference traditionally aims at uniting theory and practice by demonstrating how graph-theoretic concepts can be applied to various areas in computer science, or by extracting new problems from applications. The goal is to present recent researchresults and to identify and exploredirections of future research.
Graphic Design Solutions
A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Golden brands
يتحدث المشروع عن تصميم لمجمع تجاري مختص بعالم الموضة والأزياء ويضم مجموعة من الماركات العالمية. يتألف المبنى من ثلاث طوابق بمساحات واسعة ويتسم شكله العام بتشكيل أقرب إلى مثلث بنهاية عريضة ما أتاح الفرصة لتصميم فراغات داخلية غير تقليدية تدعم فكرة العرض الفاخر. يرتكز التصميم الداخلي على الطراز المودرن الفخم الذي ينسجم مع طبيعة الماركات العالمية، ومن خلال استخدام خامات راقية، توزيع مدروس للمحلات، مسارات حركة واضحة وإضاءة مدرسة تعزز من تجربة الزوار داخل المول.
Global RFID : The Value of the EPCglobal Network for Supply Chain Management
At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep my products on the shelf. Embedding RFID tags in the products, and RFID readers in the shelf, seemed like the perfect – indeed the only – way to do this. But I needed RFID to be cheaper, better, and standardized in an open system. In early 1999, by sheer chance, I met Brock and Sarma. The result was a potent meeting of minds. I was looking to fund research, and Brock, Sarma and Siu were looking for research funding. Working with Alan Haberman of the Uniform Code Council, one of the founding fathers of the UPC bar code, and Allan Boath of the Gillette C- pany, we developed a plan for a new industry funded research consortium at MIT.
Geometry of Principal Sheaves
The book provides a detailed introduction to the theory of connections on principal sheaves in the framework of Abstract Differential Geometry (ADG). This is a new approach to differential geometry based on sheaf theoretic methods, without use of ordinary calculus. This point of view complies with the demand of contemporary physics to cope with non-smooth models of physical phenomena and spaces with singularities. Starting with a brief survey of the required sheaf theory and cohomology, the exposition then moves on to differential triads (the abstraction of smooth manifolds) and Lie sheaves of groups (the abstraction of Lie groups). Having laid the groundwork, the main part of the book is devoted to the theory of connections on principal sheaves, incorporating connections on vector
Geometric Properties for Incomplete Data
Computer vision and image analysis require interdisciplinary collaboration between mathematics and engineering. This book addresses the area of high-accuracy measurements of length, curvature, motion parameters and other geometrical quantities from acquired image data. It is a common problem that these measurements are incomplete or noisy, such that considerable efforts are necessary to regularise the data, to fill in missing information, and to judge the accuracy and reliability of these results. This monograph brings together contributions from researchers in computer vision, engineering and mathematics who are working in this area.
Functional approach to nonlinear models of water flow in soils
The mathematical modelling required by these processes revealed from the beg- ning interesting and dificult mathematical problems, so that the attention was redirected to the theoretical mathematical aspects involved. Then, the qualitative results found were used for the explanation of certain behaviours of the physical processes which had made the object of the initial study and for giving answers to the real problems that arise in the soil science practice. In this way the work evidences a perfect topic for an applied mathematical research.
