الصفحة 112
الصفحة 112
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A theoretical and clinical study about multiple sclerosis
Multiple sclerosis is a one of those diseases such as Alzheimer in which no cure excites yet, any type of degradation in the neurological system is hard to restore, and more difficult in such a disease that it has a wide range of symptoms from the eye injury till some difficulty in walking to many other symptoms in which we will highlight in our project to increase public health awareness to consider such a relatively unknown disease in differential diagnosis...
A Testers Guide to .NET Programming
A Tester's Guide to .NET Programming focuses solely on applied programming techniques for testers. You will learn how to write simple automated tests, enabling you to test tools and utilities. You will also learn about the important concepts driving modern programming today, like multitier applications and object-oriented programming. More businesses are adopting .NET technologies, and this book will equip you to assess software robustness and performance. Whether you're an experienced programmer who's unfamiliar with testing concepts, or you're an experienced tester versed in VB .NET and C#, the included real-world tips and example code will help you start your projects.
A Story of Islamic Art
The book also provides a detailed introduction, maps, timeline, glossary, and guides for further reading. This book offers accessible answers to key questions in the scholarship on Islamic art and architecture from its earliest times to the present. The issues dealt with in each of the stories include iconography, attitudes towards representation, the role of script, the elaboration of geometric decoration, the creation of sacred and secular spaces in architecture, and the socio-cultural context of art production and consumption.
A Software-Defined GPS and Galileo Receiver : A Single-Frequency Approach
Satellite navigation receivers are used to receive, process, and decode space-based navigation signals, such as those provided by the GPS constellation of satellites. There is an increasing need for a unified open platform that will enable enhanced receiver development and design, as well as cost-effective testing procedures for various applications. This book provide hands-on exploration of new technologies in this rapidly growing field. One of the unique features of the work is the interactive approach used, giving readers the ability to construct their own Global Navigation Satellite Systems (GNSS) receivers. To construct such a reconfigurable receiver with a wide range of applications, the authors discuss receiver architecture based on software-defined radio (SDR) techniques. The presentation unfolds in a systematic, user-friendly style and goes from the basics to cutting-edge research.
A software process model handbook for incorporating peoples capabilities
Offers the most advanced approach to date, empirically validated at software development organizations. This handbook adds a valuable contribution to the much-needed literature on people-related aspects in software engineering. The primary focus is on the particular challenge of extending software process definitions to more explicitly address people-related considerations. The capability concept is not present nor has it been considered in most software process models. The authors have developed a capabilities-oriented software process model, which has been formalized in UML and implemented as a tool. A Software Process Model Handbook for Incorporating People's Capabilities guides readers through the incorporation of the individual’s capabilities into the software process. Structured to meet the needs of research scientists and graduate-level students in computer science and engineering, A Software Process Model Handbook for Incorporating People's Capabilities is also suitable for practitioners in industry.
A proposed model for predicting financial Loss of private conventional and Islamic banks in Syria
This study aimed to find a model consisting of a set of financial ratios in which each ratio has its own weight that indicate its importance to predict probability of financial loss of conventional and Islamic banks in Syria. The early prediction warns the concerned parties that they can intervene and take corrective actions before the collapses of bank. To achieve this ratios of conventional and Islamic Syrian banks were analyzed using Binary logistic regression from the period of 2011-2020 The statistical results show that the logistic regression model is accurate to predict the probability of a financial loss in conventional banks about 82.2%, 81.3%, 80.1%, 78% before 90 days ,180 days, 270 days, one year respectively. We can generally use five variables (Non-performing debt, return on equity, size, growth rate and financing portfolio ratio) in bank's financial loss prediction, but for Islamic banks, no significant values were shown so we can’t find logistic regression model is accurate for Islamic banks.
A Practical Programming Model for the Multi-Core Era ; 3rd International Workshop on OpenMP, IWOMP 2007, Beijing, China, June 3-7, 2007 Proceedings
This book constitutes the thoroughly refereed post-workshop proceedings of the Third International Workshop on OpenMP, IWOMP 2007, held in Beijing, China, in June 2007.The 14 revised full papers and 8 revised short papers presented were carefully reviewed and selected from 28 submissions. The papers address all topics related to OpenMP, such as OpenMP performance analysis and modeling, OpenMP performance and correctness tools and proposed OpenMP extensions, as well as applications in various domains, e.g., scientific computation, video games, computer graphics, multimedia, information retrieval, optimization, text processing, data mining, finance, signal and image processing, and numerical solvers.
A Practical Introduction to PSL
Practical Introduction to PSL is primarily targeted to hardware designers and verification engineers who plan to use PSL. This book is also of interest to students of temporal logic. The formal semantics of PSL are included as an appendix, and bibliographical notes include pointers to some of the main theoretical works.
A Practical Guide to TPM 2.0 : Using the New Trusted Platform Module in the New Age of Security
A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security is a straight-forward primer for developers. It shows security and TPM concepts, demonstrating their use in real applications that the reader can try out. Simply put, this book is designed to empower and excite the programming community to go out and do cool things with the TPM. The approach is to ramp the reader up quickly and keep their interest.A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security explains security concepts, describes the TPM 2.0 architecture, and provides code and pseudo-code examples in parallel, from very simple concepts and code to highly complex concepts and pseudo-code.
A Practical Guide to Lightcurve Photometry and Analysis
A Practical Guide to Lightcurve Photometry and Analysis provides, for those with access to even a modest telescope and CCD camera, all the information needed to take part in the scientific study of asteroids and variable stars.A Practical Guide to Lightcurve Photometry and Analysis contains all the material needed for readers to understand the theory, and avoid the practical pitfalls of lightcurve photometry. Detailed examples are given for obtaining data, and of course for the exciting and rewarding task of analyzing the data to determine the physical properties of the object.
A Platform-Centric Approach to System-on-Chip (SOC) Design
The book proposes a new methodology for realizing platform-centric design of complex systems, and presents a detailed plan for its implementation. The proposed plan allows component vendors, system integrators and product developers to collaborate effectively and efficiently to create complex products within budget and schedule constraints.
A Modular Calculus for the Average Cost of Data Structuring
This volume, with forewords by Greg Bollella and Dana Scott, presents novel programs based on the new advances in this area, including the first randomness-preserving version of Heapsort. Programs are provided, along with derivations of their average-case time, to illustrate the radically different approach to average-case timing. The automated static timing tool applies the Modular Calculus to extract the average-case running time of programs directly from their MOQA code.
A journey of embedded and cyber-physical systems : Essays dedicated to Peter Marwedel on the occasion of his 70th birthday
This book celebrates Professor Peter Marwedel's outstanding achievements in compilers, embedded systems, and cyber-physical systems. The contributions in the book summarize the content of invited lectures given at the workshop “Embedded Systems” held at the Technical University Dortmund in early July 2019 in honor of Professor Marwedel's seventieth birthday.
A guide to dental sedation
This concise guide bridges the gap between classroom instruction and the actual application of various methods of sedation. The considerations for each dental specialty are covered, with special focus on pediatric and special needs patients. Chapters summarize the medications used in sedation, including dosages, warnings, and reversal agents, and sections on nitrous oxide discuss how to administer it without harm to the provider.
A guide to business mathematics
A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, sequences and series, matrix theory and calculus are included as is a complete chapter on using software.
A Graph-Theoretic Approach to Enterprise Network Dynamics
This monograph treats the application of numerous graph-theoretic algorithms to a comprehensive analysis of dynamic enterprise networks. Network dynamics analysis yields valuable information about network performance, efficiency, fault prediction, cost optimization, indicators and warnings.
A First Course in Statistical Inference
Offers a modern and accessible introduction to Statistical Inference, the science of inferring key information from data. Aimed at beginning undergraduate students in mathematics, it presents the concepts underpinning frequentist statistical theory. Written in a conversational and informal style, this concise text concentrates on ideas and concepts, with key theorems stated and proved. Detailed worked examples are included and each chapter ends with a set of exercises, with full solutions given at the back of the book. Examples using R are provided throughout the book, with a brief guide to the software included. Topics covered in the book include: sampling distributions, properties of estimators, confidence intervals, hypothesis testing, ANOVA, and fitting a straight line to paired data.
A First Course in Modular Forms
This book introduces the theory of modular forms with an eye toward the Modularity Theorem: All rational elliptic curves arise from modular forms. The topics covered include: • elliptic curves as complex tori and as algebraic curves, • modular curves as Riemann surfaces and as algebraic curves, • Hecke operators and Atkin–Lehner theory, • Hecke eigenforms and their arithmetic properties, • the Jacobians of modular curves and the Abelian varieties associated to Hecke eigenforms, • elliptic and modular curves modulo p and the Eichler–Shimura Relation, • the Galois representations associated to elliptic curves and to Hecke eigenforms. As it presents these ideas, the book states the Modularity Theorem in various forms, relating them to each other and touching on their applications to number theory.
A First Course in Harmonic Analysis
This book is a primer in harmonic analysis using an elementary approach. Its first aim is to provide an introduction to Fourier analysis, leading up to the Poisson Summation Formula. Secondly, it makes the reader aware of the fact that both, the Fourier series and the Fourier transform, are special cases of a more general theory arising in the context of locally compact abelian groups. The third goal of this book is to introduce the reader to the techniques used in harmonic analysis of noncommutative groups. There are two new chapters in this new edition. One on distributions will complete the set of real variable methods introduced in the first part. The other on the Heisenberg Group provides an example of a group that is neither compact nor abelian, yet is simple enough to easily deduce the Plancherel Theorem.
