الصفحة 11
الصفحة 11
The end of marketing : Humanizing your brand in the age of social media
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
The Emigrant Communities of Latvia : National Identity, Transnational Belonging, and Diaspora Politics
Examines experiences of contemporary Latvian migrants, thereby focusing on reasons for emigration, processes of integration in their host countries, and – in the case of return migration - re-integration in their home country. In the context of European migration, the book describes the case of Latvia, which is interesting due to the multiple waves of excessive emigration, continuously high migration potential among European Union member states, and diverse migrant characteristics. It provides a fascinating insight into the social and psychological aspects linked to migration in a comparative context. The data in this volume is rich in providing individual level perspectives of contemporary Latvian migrants by addressing issues such as emigrants’ economic, social and cultural inclusion in the host country, ties with the home country and culture, interaction with public authorities both in the host and home country, political views, and perspectives on the permanent settlement in migration or return.
The Effect of Leadership behaviors & Transparent Internal Communication on Knowledge Sharing
This research paper examine the effect of leadership behaviors and transparent internal communication on knowledge sharing. Methodology: the research methodology analyzes academics respondents by distributing questionnaire on privet universities. Findings: The regression analysis indicates positive effect of Leadership production emphasis and internal transparent communication on Knowledge sharing behavior.
The effect of financial performance on the dividend distribution for the listed corporations in Damascus Securities Exchange (Applied Study on Syrian listed telecom companies MTN and syriaTel)
This study mainly deals with the impact of financial performance on the dividend distribution of the two Syrian telecom companies, MTN and Syriatel, which listed on the Damascus Stock Exchange. This study aims to examine whether there is an impact of the company's financial performance through ownership structure (OS), return on equity (ROE) and company size (ASSEST) to dividend ratio (DPR). Annual reports and corporate governance reports for the period 2010-2019 used as the main source of data collection for the two companies included in the sample
The Construction of New Mathematical Knowledge in Classroom Interaction : An Epistemological Perspective
The general research question of this book is: How can everyday mathematics teaching be described, understood and developed as a teaching and learning environment in which the students gain mathematical insights and increasing mathematical competence by means of the teacher’s initiatives, offers and challenges? How can the ‘quality’ of mathematics teaching be realized and appropriately described? And the following more specific research question is investigated: How is new mathematical knowledge interactively constructed in a typical instructional communication among students together with the teacher? In order to answer this question, an attempt is made to enter as in-depth as possible under the surface of the visible phenomena of the observable everyday teaching events. In order to do so, theoretical views about mathematical knowledge and communication are elaborated.
The Complete IS-IS Routing Protocol
Presents a wide range of problems concerning operation of the IS-IS routing protocol based on ISO-OSI standards, and belonging to the class of dynamic Interior Gateway and link-state routing protocols. … the material presented in the book is well organized. … the book can be undoubtedly very useful for all networking specialists.
The communicating company : Towards an alternative theory of corporate communication
Reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects.
The Cold War in the Classroom : International Perspectives on Textbooks and Memory Practices
Explores how the socially disputed period of the Cold War is remembered in today’s history classroom. Applying a diverse set of methodological strategies, the authors map the dividing lines in and between memory cultures across the globe, paying special attention to the impact the crisis-driven age of our present has on images of the past.
The Codes of Life : The Rules of Macroevolution
Building on a range of disciplines – from biology and anthropology to philosophy and linguistics – this book draws on the expertise of leading names in the study of organic, mental and cultural codes brought together by the emerging discipline of biosemiotics. The book’s 18 chapters present a range of experimental evidence which suggests that the genetic code was only the first in a long series of organic codes, and that it has been the appearance of new codes – organic, mental and cultural – that paved the way for the major transitions in the history of life.While the existence of many organic codes has been proposed since the 1980s, this volume represents the first multi-authored attempt to deal with the range of codes relevant to life, and to reveal the ubiquitous role of coding mechanisms in both organic and mental evolution. This creates the conditions for a synthesis of biology and linguistics that finally overcomes the old divide between nature and culture.
The Codes Guidebook for Interiors
Provides comprehensive explanations of the major codes and standards applicable to commercial and residential interior projects. The easily navigable format gives clear perspective to how these often confusing concepts and requirements are integrated into real world practice, helping designers incorporate the relevant standards into their projects. Updated with the most recent changes and insights to the codes and standards of the ICC, NFPA, ANSI, ADA, and other standards, the Eighth Edition provides unparalleled and integrated guidance on building safety, accessibility, sustainability, energy efficiency, and more. includes: Explanations of code requirements, highlighting the latest changes in the 2018 and 2021 ICC codes, including the International Building Code and the NFPA’s Life Safety Code / Clarifications to how and when the ADA, ABA and the ICC/ANSI accessibility requirements will apply to a project / Introduction to the codes and standards that address sustainability in typical projects / In-depth examinations of fire and smoke resistant assemblies, fire protection systems, and plumbing and mechanical requirements / A companion website with printable study flashcards, instructor’s manual, and PowerPoint slides for use in academic settings / Digital and printable code checklists that can guide code research for professional projects and use in a design studio
The cloud-to-thing continuum : Opportunities and challenges in cloud, fog and edge computing
Offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value from it.
The Cambridge Handbook of Intercultural Pragmatics
Intercultural pragmatics addresses one of the major issues of human communication in the globalized world: how do people interact with each other in a language other than their native tongue, and with native speakers of the language of interaction? Bringing together a globally-representative team of scholars, this Handbook provides an authoritative overview to this fascinating field of study, as well as a theoretical framework. Chapters are grouped into 5 thematic areas: theoretical foundation, key issues in Intercultural Pragmatics research, the interface between Intercultural Pragmatics and related disciplines, Intercultural Pragmatics in different types of communication, and language learning.
The Buzz about Bees : Biology of a Superorganism
This comprehensive introduction to honeybee biology (originally published as Phänomen Honigbiene) explores such topics as how bees obtain and communicate information about flowers, “whole-animal gametes”, and the comb’s contributions to the sociophysiology of the colony. The book is profusely illustrated with Heilmann’s spectacular photos, which capture the full range of bee activities—including some, such as the living chains formed where combs are being built or repaired, whose function remains unknown.”
The biopsychosocial model of health and disease : New philosophical and scientific developments
A systematic update of the philosophical and scientific foundations of the biopsychosocial model of health, disease and healthcare. First proposed, the Biopsychosocial Model is much cited in healthcare settings worldwide, but has been increasingly criticised for being vague, lacking in content, and in need of reworking in the light of recent developments. The book confronts the rapid changes to psychological science, neuroscience, healthcare, and philosophy that have occurred since the model was first proposed and addresses key issues such as the model’s scientific basis, clinical utility, and philosophical coherence. The book conceptualise biology and the psychosocial as in the same ontological space, interlinked by systems of communication-based regulatory control which constitute a new kind of causation. These are distinguished from physical and chemical laws, most clearly because they can break down, thus providing the basis for difference between health and disease. This work offers an urgent update to the model’s scientific and philosophical foundations, providing a new and coherent account of causal interactions between the biological, the psychological and social.
The Bilingual Mind : Thinking, Feeling and Speaking in Two Languages
As bilingual individuals enter the educational system and the clinical landscape, they struggle with intricate, often painful questions of identity, culture, and assimilation. Professionals working with these individuals need to complement their knowledge of specific cultural issues with the psychological processes that all bilingual speakers share. The Bilingual Mind: Thinking, Feeling, and Speaking in Two Languages fills a critical gap in the cross-cultural literature by illuminating the bilingual experience in both its social and clinical contexts.
The Austin Protocol Compiler
Presents a protocol specification language called the Timed Abstract Protocol (TAP) notation. This book will finally close the communication gap between the protocol verifiers and the protocol implementers. The TAP notation uses two types of semantics: an abstract semantics that appeals to the protocol verifiers and a concrete semantics which appeals to the protocol implementers. The Austin Protocol Compiler illustrates that the two types of semantics of TAP are equivalent. Thus, the correctness of TAP specification of some protocol, that is established based on the abstract semantics of TAP, is maintained when this specification is implemented based on concrete semantics of TAP. The equivalence between the abstract and concrete semantics of TAP suggests the following three-step method for developing a correct implementation of a protocol in this book: 1. Specify the protocol using the TAP notation. 2. Verify the correctness of the specification based on the abstract semantics of TAP 3. Implement the specification based on the concrete semantics of TAP
The Anonymous Elect : Market Research Through Online Access Panels
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication.
The Amazing Journey of Reason : From DNA to Artificial Intelligence
This book explores questions such as why and how did the first biological cells appear? And then complex organisms, brains, societies and –now– connected human societies? Physicists have good models for describing the evolution of the universe since the Big Bang, but can we apply the same concepts to the evolution of aggregated matter –living matter included? The Amazing Journey analyzes the latest results in chemistry, biology, neuroscience, anthropology and sociology under the light of the evolution of intelligence, seen as the ability of processing information.
Text, Speech and Dialogue ; 5th International Conference, TSD 2002, Brno, Czech Republic September 9-12, 2002. Proceedings
This volume contains proceedings of the 5th International Conference Speech and Dialogue (TSD) Conference, held in Brno, Czech Republic, September 9–12, 2002. It was international forum about the basic ?elds of NLP. the communication between man and computers has displayed a one-way nature, humans have to know how the - chines work and only then can they “understand” them. The opposite, however, is still quite far from being real, our understanding of how our “user-friendly” computers can understand us humans is not deep enough yet. A lot of work has to be done both in the near and distant future. Let TSD 2002 be a modest contribution to this goal. The conference also serves well in its second purpose: to facilitate researchers meeting in the NLP ?eld from Western and Eastern Europe.
Tests and Proofs ; 2nd International Conference, TAP 2008, Prato, Italy, April 9-11, 2008. Proceedings
This book covers the area of convergence of software proofing and testing and feature current research work that combines ideas from both areas for the advancement of software quality. Topics addressed are generation of test cases, oracles, or preambles by theorem proving, model checking, symbolic execution, or constraint logic programming; generation of specifications by deduction; verification techniques combining proofs and tests; program proving with the aid of testing techniques; transfer of concepts from testing to proving; automatic tools; formal frameworks; as well as case studies.
