Mass customization and footwear : Myth, salvation or reality? : A comprehensive Analysis of the Adoption of the mass customization paradigm in footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project
Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. Mass Customization and Footwear: Myth, Salvation or Reality? is the only monograph dedicated to the application of mass customization in a particular industry. Based on the outcomes of the EUROShoE project, the book is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are covered in the book.
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