The work contains chapters on several major topical areas that are central to applied demography including works on data ...
Lire la suiteArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
Lire la suiteCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lire la suiteLearn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with ...
Lire la suitePresents an updated discussion on the chemical composition and biological properties of the main bee products, which until ...
Lire la suiteBefore AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
Lire la suiteProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lire la suiteIn Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
Lire la suiteBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lire la suiteImplant dentistry has evolved tremendously over the past three decades and is rapidly progressing as new materials and protocols ...
Lire la suiteThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lire la suiteThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lire la suiteThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lire la suiteBuild To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Lire la suiteBusiness Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Lire la suiteTelepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
Lire la suiteThis book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
Lire la suiteFor this book, the editors invited and called for contributions from indispensable research areas relevant to "chance discovery," ...
Lire la suiteAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteThis book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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