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The work contains chapters on several major topical areas that are central to applied demography including works on data Use and measurement, including detailed analysis of the American Community Survey and Master Address File, population estimation and projection, applied demography and health, and surveys examples of applied demographic analysis in such diverse areas as urban planning, educational planning, church selection, and private-sector marketing. The work also contains a section on the process of educating applied demographers delineating the types of skills needed by the applied demographer and providing examples of a program designed to meet such needs.