Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
Lire la suite
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lire la suite
Competence of Top Management Teams and Success of New Technology-Based Firms
In his book, Jan Brinckmann develops a comprehensive competence concept for new technology-based firms. It is grounded in ...
Lire la suite
Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Lire la suite
Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Lire la suite
Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lire la suite
Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lire la suite
Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lire la suite
Consumer Behaviour and Analytics / Andrew Smith
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suite
Consumer Happiness: Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suite
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suite
Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suite
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suite
Content Delivery Networks
Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lire la suite
Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lire la suite
Corporate Social Responsibility as an International Strategy
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Lire la suite
Corporate Taxation in a Dynamic World
This book analyzes the economic principles of modern corporate taxation. First of all, it analyzes not only the effects of ...
Lire la suite
Corporate and Investment Banking : Preparing for a Career in Sales, Trading, and Research in Global Markets / Fidelio Tata
Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...
Lire la suite
Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Lire la suite
Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone
Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
Lire la suite
