Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Publication year: 2022
ISBN: 9780367771331
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Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices.
Subject: Business, Marketing, Behaviorism, Consumer Psychology, Consumer Behaviour, Marketing Research, Psychological Science, Behavioral Sciences, Management and Marketing, Economics, Finance, Business & Industry
