B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Publication year: 2023
ISBN: 978-3-658-38528-6
Internet Resource: Please Login to download book
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Subject: Business, E-Commerce, Business and Management, E-Business, Trade and Retail, Marketing, Business and Management, E-Business, Trade and Retail, Marketing, B2B Commerce, B-to-B Commerce, Digital Commerce, Multichannel-handed, Business models, Risk benefit in online trading, Legal basis eCommerce
