Crisis Management in the Food and Drinks Industry: A Practical Approach
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement / Martin Kihn
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
Lire la suiteCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
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Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
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Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
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Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
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Data Engineering Issues in E-Commerce and Services
The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
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Data Mining and Knowledge Discovery Handbook
Data Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and ...
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Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
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Decision Support for Global Enterprises
Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
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Decision Support for Global Enterprises
Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
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Deep Data Analytics for New Product Development / Walter R. Paczkowski
The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...
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Demand Planning : Processi, metodologie e modelli matematici per la gestione della domanda commerciale
Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...
Lire la suiteDental Reception and Supervisory Management, / Glenys Bridges
It is the dental office administrator’s essential companion to all aspects of reception work and supervisory practice management ...
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Designing Ubiquitous Information Environments: Socio-Technical Issues and Challenges
The book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...
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Designing and Evaluating E-Management Decision Tools
The integration of analytic models into information systems provides the basis for developing intelligent decision support ...
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Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
Lire la suiteDigital Economies At Global Margins
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...
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Digital Government
New information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...
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Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification / Greg Jarboe, Matt Bailey, Michael Stebbins
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
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