Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
Publication year: 2023
ISBN: 9781138326897
Internet Resource: Please Login to download book
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.
Subject: Business, Marketing, Consumer Behaviour, Brand Management, Management and Marketing, Economics, Finance, Business & Industry
