Book Details

Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter

Publication year: 2022

ISBN: 1119859786

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In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and consultant Rasmus Rytter introduces a new approach to change projects where benefits realisation defines the design of the project and how it’s led. Once the project’s benefits have been defined, the key question for the project to answer is: ‘How might we help our colleagues change their behaviour? Thus, identifying behavioural change as the key driver of benefit realisation.


Subject: Business & Management, Marketing & Sales, Sales Management, Sales & Selling