The Architecture Student's Handbook of Professional Practice, 15th Edition / American Institute of Architects
This book is specifically written for architecture students about to begin their careers. This book brings the fundamentals ...
Lee mas
The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
Lee mas
The Business Plan : How to Win Your Investors’ Confidence
This book provides the essentials to write a successful businessplan. The book is easily structured, it has a pragmatic ...
Lee masThe Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business / Colin Barrow
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this ...
Lee mas
The Career Programmer
This guide, delivered with the wit and aplomb to make a serious topic entertaining and palatable, will help you survive the ...
Lee mas
The Communicating Company : Towards an Alternative Theory of Corporate Communication
The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, ...
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The Conversion Code: Stop Chasing Leads and Start Attracting Clients / Chris Smith
In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI ...
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The Death of Fashion
When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to ...
Lee mas
The Delft Systems Approach : Analysis and Design of Industrial Systems
The pace of development in knowledge and know-how in the fields of organisational sciences, logistics and information technology ...
Lee mas
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation / Ajay Sohoni
In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference ...
Lee mas
The Digital Marketing Handbook : deliver Powerful Digital Campaigns / Simon Kingsnorth
Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as ...
Lee masThe Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools محمد ماهر أحمد أبو أرشيد ؛ غزل عبد الحليم كنج ؛ إشراف د. ليلاس اللحام
The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
Lee masThe Effects of Guerrilla Marketing On Consumer behavior ريما أرسلان ؛ عمرو باسل الغزي ؛ رضا حربا ؛ إشراف د. سامر عباس
The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...
Lee masThe End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...
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The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden
Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
Lee masThe Impact of Market Makers on Liquidity at Bahrain Bourse نديم راغب معمر ؛ روبيرت سامر الأحمر ؛ إشراف د. سليمان موصللي ؛ د. رازي محي الدين
We compare between two types of trading systems at Bahrain Bourse; the first one is called auction trading while the second ...
Lee masThe Impact of social media on Syrian Consumer Behavior بلال يحيى نبيل الطباخ ؛ محمد وائل سمير كوجان ؛ شاهين عامر جبارة ؛ إشراف د. فيكتوريا خنوف
The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...
Lee mas
The Internet of Things : First International Conference, IOT 2008, Zurich, Switzerland, March 26-28, 2008. Proceedings
This volume contains the proceeding softhe Internet of Things (IOT)Conference 2008, the ?rst international conference of ...
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The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant
Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...
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The Power of Humility in Leadership : Influencing as a Role Model / Franziska Frank
To many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...
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