In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...
Lee masDiscusses management techniques, communication skills, and relationship building tactics to become effective and successful ...
Lee masThe Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
Lee masBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee masThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lee masProvides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
Lee masIt offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
Lee masThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee masThe Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
Lee masIt unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
Lee masThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Lee masThis guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
Lee masThe aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
Lee masThis research was aimed to explain the impact of CSR activities on companies financial performance. To achieve that goal, ...
Lee masDrive revenue and grow your business by using the powerful concept of scarcity.
Lee masProvides important guidelines for the digital transformation process and shows how established companies in particular can ...
Lee masTransformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masThis book offers insight into important trends in the global travel and tourism industry and analyzes developments in the ...
Lee masA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee mas