The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Publication year: 2021
ISBN: 978-3-030-70324-0
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Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.
Subject: Business, Marketing, Business and Management, Branding, Customer experience, Social media, Brand strategy, Retail
