The Communicating Company : Towards an Alternative Theory of Corporate Communication
Publication year: 2007
ISBN: 978-3-7908-1929-8
Internet Resource: Please Login to download book
The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects.
Subject: Business and Economics, Corporate Communication, Corporate Identity, Team, communication, marketing
