Book Details

The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant

Publication year: 2022

ISBN: 978-3-031-06003-8

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Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to do so. The chapters in part 2 discuss current topics IB scholars should focus on, how to understand them, the challenges involved, and the role of interdisciplinary outreach. The chapters in part 3 discuss IB’s broader societal role along several dimensions of relevance to scholars and practitioners.


Subject: Business, Management, Business and Management, International Business, Marketing, Entrepreneurship, International Business Research, Theory Development, Emerging Themes in IB Research, IB Research Across Geographies, Interdisciplinarity, IB and Society, Future of IB Research