Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lee masA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Lee masThe majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
Lee masProvides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
Lee masUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
Lee masRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lee masBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lee masOffers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
Lee masThis book describes recent innovations in food systems based on root, tuber and banana crops in developing countries. These ...
Lee masThe Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
Lee masData science techniques being applied not only for cyber security but also for every application area—including healthcare, ...
Lee masIn Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
Lee masThis book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
Lee masSemantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
Lee masSemantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...
Lee masThe book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...
Lee masThis book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...
Lee masIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
Lee masPresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lee masSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
Lee mas