Electronic Books

Total Books: 1 - 20 /36

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...

you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...

This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a ...

If there is any product that has been in high demand in Pharmacies and Supermarkets since the advent of the corona virus, ...

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Total Books: 1 - 20 /36