Book Details


Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Publication year: 2021

ISBN: 1119668514

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Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.

Subject: Business and Economics, Sales and Marketing, Marketing, Technology