Book Details


Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative / Anthony Iannarino

Publication year: 2022

ISBN: 1119858941

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This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need.

Subject: Business & Management, Marketing & Sales, Sales personnel, Selling, Vendeurs