Electronic Books

Total Books: 1 - 12 /12
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

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Artificial Intelligence for Customer Relationship Management

This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...

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Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed

Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...

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Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...

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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

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Predicting Personality: Using AI to Understand People and Win More Business / Drew D'Agostino

This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications ...

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Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

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Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...

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The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation / Ajay Sohoni

In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference ...

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Total Books: 1 - 12 /12