Book Details

978-3-030-67338-3

Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

Publication year: 2021

ISBN: 978-3-030-67338-3

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This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm.


Subject: Business and Management, Customer Relationship Management, Business Strategy, Leadership, Management, Project Management, relationship management, business ethics, corporate social responsibility, strategy, leadership, Resource-Advantage Theory, value creation, Service Profit Chain