Publication year: 2021
ISBN: 978-3-030-67338-3
Internet Resource: Please Login to download book
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm.
Subject: Business and Management, Customer Relationship Management, Business Strategy, Leadership, Management, Project Management, relationship management, business ethics, corporate social responsibility, strategy, leadership, Resource-Advantage Theory, value creation, Service Profit Chain