Electronic Books

Total Books: 1 - 20 /32
A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...

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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

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AI and UX

Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...

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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

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Agile Software Engineering

This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...

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Artificial Intelligence for Customer Relationship Management

This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...

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Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed

Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...

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Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

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Business Process Management : 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings

This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...

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Corporate fraud across the globe / Larry Li, Adela McMurray

It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...

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Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

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Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

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Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

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Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...

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From Customer Retention to a Holistic Stakeholder Management System

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...

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Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

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Insurance Distribution Directive A Legal Analysis

This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory ...

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Total Books: 1 - 20 /32