Electronic Books

Total Books: 1 - 20 /34

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...

This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...

Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...

Our project would give anyone who would like to start an E-business to Customize their app and generate their own E-market ...

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...

It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

At a high level, this project involves building and configuring a hosting server to provide website, email, and FTP hosting ...

Total Books: 1 - 20 /34