Electronic Books

Total Books: 1 - 20 /32
978-3-7908-1962-5
A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...

Continue reading
9781398602007
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Continue reading
978-1-4842-5775-3
AI and UX

Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...

Continue reading
9781527580404
Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Continue reading
978-3-658-40450-5
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Continue reading
978-1-84800-199-2
Agile Software Engineering

This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...

Continue reading
978-3-030-61641-0
Artificial Intelligence for Customer Relationship Management

This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...

Continue reading
978-3-030-52167-7
Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed

Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...

Continue reading
9783110738414
Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Continue reading
978-3-540-85758-7
Business Process Management : 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings

This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...

Continue reading
9789811936661
Corporate fraud across the globe / Larry Li, Adela McMurray

It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...

Continue reading
NoIMG
Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Continue reading
978-3-7908-1904-5
Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Continue reading
9780429263965
Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

Continue reading
978-3-540-31319-9
Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

Continue reading
978-3-030-67338-3
Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...

Continue reading
978-3-540-77430-3
From Customer Retention to a Holistic Stakeholder Management System

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...

Continue reading
978-0-387-78213-3
Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Continue reading
9781032121499
How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

Continue reading
978-3-030-52738-9
Insurance Distribution Directive A Legal Analysis

This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory ...

Continue reading
Total Books: 1 - 20 /32