تحسين النتائح
ترتيب حسب
من
الى
الصفحة 1
الصفحة 1
Building Online Communities with Drupal, phpBB, and WordPress
Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress are three of the most popular open source applications facilitating these trends. Drupal is a full content management system that allows you to create any type of website you desire, from an e-commerce to a community-based site. phpBB enables you to set up a bulletin board or forum. And WordPress is the software of choice for the exploding blog community. All three technologies are based on PHP and MySQL.
Beginning SQL Server 2005 Express database applications with Visual Basic Express and Visual Web Developer Express : From novice to professional
SQL Server 2005 Express is the database component of Microsoft's Express Suite of products. It is free of charge, inherits many (non-enterprise) features from SQL Server 2005, and comes complete with development and administration tools. As such, it is an ideal database for developers and administrators to use in prototype/evaluation projects. It is also a powerful development platform for database applications on nonprofit websites, e-commerce sites, and in small offices and departments.
Beginning Ruby on Rails E-Commerce : From novice to professional
Beginning Ruby on Rails E-Commerce: From Novice to Professional is the first book of its kind to guide you through producing e-commerce applications with Rails, the stacked web framework taking the world by storm. The book dives right into the process of creating a production-level web application using agile methodologies and test-driven development combined with Rails best practices.
Beginning PHP and MySQL E-Commerce : From novice to professional
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you'll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You'll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.
Beginning JSP, JSF, and Tomcat Web Development : From novice to professional
Beginning JSP™, JSF™, and Tomcat™ Web Development is all you need to develop dynamic web applications using JSP, connect to databases with JSF, and put them into action using the world’s most popular open source Java web server, Apache Tomcat.
Beginning Joomla! : From novice to professional
Beginning Joomla! answers many of the questions you're sure to have, guiding you through the process of creating your own design templates, adding and managing content, and adding popular community features such as article commenting, user profile management, and forums.
Beginning ASP .NET 2.0 E-Commerce in C# 2005 : From novice to professional
This title enables readers to learn how to build a complete e-commerce web site, following the entire design and build process. The website will be constructed following industry best practices in a modular manner, with a new module introduced and completed in each chapter.
Analysis and Design of Information Systems : Third ed.
This third edition of the successful Analysis and Design of Information Systems provides a comprehensive introduction and user-friendly survey to all aspects of business transformation and analysis, and aims to provide the complex set of tools covering all types of systems, including legacy, transactional, database, and web/e-commerce topics.
Advances in Data Mining : Applications in E-Commerce, Medicine, and Knowledge Management
Presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and knowledge management. The objective is to report on current results and at the same time to give a review on the present activities in this field in Germany. An effort has been made to include the latest scientific results, as well as lead the reader to the various fields of activity and the problems related to them. Knowledge discovery on the basis of web data is a wide and fast growing area. E commerce is the principal theme of motivation in this field, as companies invest large sums in the electronic market, in order to maximize their profits and minimize their risks. Other applications are telelearning, teleteaching, service support, and citizen information systems. Concerning these applications, there is a great need to understand and support the user by means of recommendation systems, adaptive information systems, as well as by personalization.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
Managing in the Information Economy : Current Research Issues
Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue of management in this economy. The contributors include leading researchers with interests in a diverse set of topics. While the volume cannot give a complete and comprehensive picture, it can provide introductions to important areas, and point to some important topics for future research. Therefore the book begins with perspectives at the level of the economy as a whole and then progressively addresses industrial structure, sectors, functions (e-commerce) and business practices. Introductions to the main sections and the papers in each section are provided. The volume is organized around six sections: The Information Economy; Structure and the Organization of the Information Economy; Marketing and Ecommerce
Managing Distributed Cloud Applications and Infrastructure : A Self-Optimising Approach
The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures but across the cloud-to-edge continuum, is introducing new challenges for managing applications and infrastructure across this continuum.
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Artificial intelligence for marketing management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Advances in Crowdfunding : Research and Practice
This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators.
Acquiring card payments
Covers: Payment cards and protocols / EMV contact chip and contactless transactions / Disputes, arbitration, and compliance / Data security standards in the payment card industry / Validation algorithms / Code tables / Basic cryptography / Pin block formats and algorithms
Applications of Supply Chain Management and E-Commerce Research
This volume contains a broad specturm of both research and applications in both supply chain management and e-business. Several chapters are written by practitioners at leading corporations. This volume is suitable for researchers in supply chain management, e-business, and applied operations research as well as graduate students in these and other related disciplines. It would also be of interest to industry practitioners in supply chain management and e-business with interests in operations managements and operations research.
