تحسين النتائح
ترتيب حسب
من
الى
الصفحة 4
الصفحة 4
Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants.
Building intuition : Insights from basic operations management models and principles
"‘This user-friendly book will help the reader to develop insights with respect to a number of models that are important in the study and practice of operations management’. … all the chapters are extremely well written and a pleasure to read. … This would be a good book to use as a text in any operations management course, and in particular for operations management courses which are part of a ‘liberal studies’ program. It would also be good book for managers … ." (R Bharath, Journal of the Operational Research society, Vol. 60 (7), 2009)
Artificial intelligence for marketing management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Applied Research in Environmental Economics
Sustainable development, climate policy, and biodiversity conservation are examples of issues on the current political agenda in many countries. These themes are also subject to economic research, and economic insights are increasingly finding their way into the design of environmental policy. Still, the reception of academic findings by policy makers as well as the timely identification of policy-relevant questions by economic researchers often seem to be problematic. This volume attempts to vitalise the exchange between policy makers and academics. It offers a snapshot of environmental economic research on a range of policy-relevant problems.
Amartya Sens Capability Approach: Theoretical Insights and Empirical Applications
Kuklys examines how Nobel Prize-winning economist Amartya Sen’s approach to welfare measurement can be put in practice for poverty and inequality measurement in affluent societies such as the UK. Sen argues that an individual’s welfare should not be measured in terms of her income, but in terms what she can actually do or be, her capabilities. In Chapters 1 and 2, Kuklys describes the capability approach from a standard welfare economic point of view and provides a comprehensive literature review of the empirical applications in this area of research. In the remaining chapters, novel econometric techniques are employed to operationalise the concepts of functionings and capability to investigate inequality and poverty in terms of capability in the UK. Kuklys finds that capability measurement is always a useful complement to traditional monetary analysis, and particularly so in the case of capability-deprived disabled individuals.
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Absolute Essentials of Business Behavioural Ethics
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management).
Lives in Architecture : Terry Farrell
Offering a compelling personal account of his life in architecture as an influential postmodern designer, architect-planner and principal of a leading global practice, this autobiography includes anecdotes and invaluable insights into Terry’s life and work from the 1940s to the present day. An inside view of what it’s like to be an architect at the top of his profession, this book also highlights what it takes to develop a successful international practice. Offers the inside view of what it is like to be an architect at the top of his profession, including insights into the defining projects and watershed moments of Sir Terry Farrell's career Provides the inside story on some of Terry Farrell’s most significant buildings and projects, including Charing Cross Station, The MI6 Building, Alban Gate and Beijing South Railway Station. Abundantly illustrated with over 80 images, including personal photos and images of key buildings.
Building performance analysis
presents a comprehensive and systematic overview of the subject. It provides a working definition of building performance, and an in-depth discussion of the role building performance plays throughout the building life cycle. The book also explores the perspectives of various stakeholders, the functions of buildings, performance requirements, performance quantification (both predicted and measured), criteria for success, and the challenges of using performance analysis in practice. Assembles the current body of knowledge on building performance analysis in one unique resource Offers deep insights into the complexity of using building performance analysis throughout the entire building life cycle, including design, operation and management Contributes an emergent theory of building performance and its analysis
Building information modeling : BIM in current and future practice
Thought leaders from universities and professional practice composed essays exploring BIM's potential to improve the products and processes of architectural design including the structure and content of the tools themselves. These authors provide insights for assessing the current practice and research directions of BIM and speculate about its future. Design Thinking and BIM BIM Analytics Comprehensive BIM Reasoning with BIM Professional BIM BIM Speculations
Architectural Design : Radical Architectural Drawing ; Vol.92, Number 4 (July/August 2022)
Seeks to showcase the architects who are pushing the envelope of drawing in extraordinary ways, and their insights into architecture’s future spatial dexterity. The issue is built around an international group of architects involved in an ongoing KU Leuven Faculty of Architecture international drawing research project, who are creating new drawing methodologies in new and exciting realms.
Adaptable Architecture : Theory and practice
provides thought-provoking and inquisitive insights into how we can prolong the useful life of buildings by designing them to be more adaptable, and hence create a more sustainable built environment. The book provides a theoretical foundation counterpointed by the experiences and ideas of those involved in the design and use of buildings. It explains many approaches to designing for change, with lessons from history, and case studies including The Cedar Rapids Public Library, Kentish Town Health Centre and Folkestone Performing Arts Centre, which stretch our thinking beyond the conventional notions of adaptability. The authors reveal the many conditions that make it a complex design phenomenon, by considering the purpose, design and business case of buildings as well as the physical product. Full of summaries, diagrams, reference charts, tables, and photos of exemplar solutions for use as conversational tools or working aids, this book is for any professional or student who wants to research, question, imagine, illustrate - and ultimately design for - adaptation.
Marine Surface Films : Chemical Characteristics, Influence on Air-Sea Interactions and Remote Sensing
Since the late 1960s, various groups have investigated the influence of marine surface films on mechanisms dominating energy and mass transfer across the ocean/atmosphere interface. However, a compendium summarizing the state-of-the-art research in this field is still missing. The book fills this gap and transfers the accumulated knowledge to the scientific community. After a brief historical chapter basic chemical insights are presented, followed by theoretical and experimental approaches carried out in laboratory facilities. Air-sea interaction experiments are then described and finally, remote sensing applications with sea slicks and crude oil spills are presented.
Managing Complexity : Insights, Concepts, Applications
Each chapter in Managing Complexity focuses on analyzing real-world complex systems and transferring knowledge from the complex-systems sciences to applications in business, industry and society. The interdisciplinary contributions range from markets and production through logistics, traffic control, and critical infrastructures, up to network design, information systems, social conflicts and building consensus. They serve to raise readers' awareness concerning the often counter-intuitive behavior of complex systems and to help them integrate insights gained in complexity research into everyday planning, decision making, strategic optimization, and policy.
Linear and Nonlinear Programming
"Linear and Nonlinear Programming" is considered a classic textbook in Optimization. While it is a classic, it also reflects modern theoretical insights. These insights provide structure to what might otherwise be simply a collection of techniques and results, and this is valuable both as a means for learning existing material and for developing new results. One major insight of this type is the connection between the purely analytical character of an optimization problem, expressed perhaps by properties of the necessary conditions, and the behavior of algorithms used to solve a problem. This was a major theme of the first and second editions. Now the third edition has been completely updated with recent Optimization Methods. Yinyu Ye has written chapters and chapter material on a number of these areas including Interior Point Methods.
Life - As a Matter of Fat : The Emerging Science of Lipidomics
Lipids are as important for life as proteins, sugars, and genes. The present book gives a multi-disciplinary perspective on the physics of life and the particular role played by lipids and the lipid-bilayer component of cell membranes. The book is aimed at undergraduate students and young research workers within physics, chemistry, biochemistry, molecular biology, nutrition, as well as pharmaceutical and biomedical sciences. The emphasis is on the physical properties of lipid membranes seen as soft and molecularly structured interfaces. By combining and synthesizing insights obtained from a variety of recent studies, an attempt is made to clarify what membrane structure is and how it can be quantitatively described. Furthermore, it is shown how biological function mediated by membranes is controlled by lipid membrane structure and organization on length scales ranging from the size of the individual molecule, across molecular assemblies of proteins and lipid domains in the range of nanometers, to the size of whole cells. Applications of lipids in nano-technology and biomedicine are also described.
Language, Expressivity and Cognition
The book presents how language shapes communicative and cognitive processes but at the same time is also shaped by those processes. The chapters put forward a number of disciplinary and methodological perspectives encompassing insights from cognitive and social psychology, (critical) discourse analysis, cognitive linguistics, corpus linguistics and sociolinguistics. Both intralingual as well as contrastive, each chapter also engages with qualitative and quantitative methods.
Killer Cell Dynamics : Mathematical and Computational Approaches to Immunology
Reviews how mathematics can be used in combination with biological data in order to improve understanding of how the immune system works. This is illustrated largely in the context of viral infections. Mathematical models allow scientists to capture complex biological interactions in a clear mathematical language and to follow them to their precise logical conclusions. This can give rise to counter-intuitive insights which would not be attained by experiments alone, and can be used for the design of further experiments in order to address the mathematical results.
Compatible Spatial Discretizations
Compatible spatial discretizations are those that inherit or mimic fundamental properties of the PDE such as topology, conservation, symmetries, and positivity structures and maximum principles. It offer a snapshot of the current trends and developments in compatible spatial discretizations. The reader will find valuable insights on spatial compatibility from several different perspectives and important examples of applications compatible discretizations in computational electromagnetics, geosciences, linear elasticity, eigenvalue approximations and MHD. The contributions collected in this volume will help to elucidate relations between different methods and concepts and to generally advance our understanding of compatible spatial discretizations for PDEs.
