تحسين النتائح
ترتيب حسب
من
الى
الصفحة 2
الصفحة 2
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Achieving high performance
Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Architecture of normal : the colonization of the American landscape
Charts the patterns created by reigning modes of transportation and examines how people came to accept the bland, branded boxes lining America's streets and freeways as architecture. Beginning with a portrait of ambulatory Native American societies and the introduction of horses by the Spaniards, Kaven discusses the built environment shaped by trains, cars, planes and rockets, and looks toward a future architecture defined by autonomous cars and air taxis
Classes of Finite Groups
Many group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent methods of the Theory of Finite Soluble Groups to the more ambitious universe of all finite groups. This is a natural progression after the classification of finite simple groups but the achievements in this area are scattered in various papers.Our objectives in this book were to gather, order and examine all this material, including the latest advances made, give a new approach to some classic topics, shed light on some fundamental facts that still remain unpublished and present some new subjects of research in the theory of classes of finite, not necessarily solvable, groups.
Automorphic Forms and Lie Superalgebras
Most known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection group is given by the Leech lattice arise from (super)string theory and can be derived from lattice vertex algebras. The No-Ghost Theorem from dual resonance theory and a conjecture of Berger-Li-Sarnak on the eigenvalues of the hyperbolic Laplacian provide strong evidence that they are of rank at most 26.The aim of this book is to give the reader the tools to understand the ongoing classification and construction project of this class of Lie superalgebras and is ideal for a graduate course.
Alla ricerca della via più breve : Un'avventura matematica = Finding the shortest way : A mathematical adventure
Il libro narra la vicenda di Rut, quindicenne, trasferitasi da poco in Germania con la famiglia, al seguito del padre che lavora per un’azienda internazionale produttrice di Software. Sarà proprio il padre a regalare a Rut un computer nuovo, mentre a scuola attraversa un periodo di crisi.E’ l’inizio di un’avventura. Nel computer è installato Vim: un programma che ascolta, capisce e risponde alle domande che la ragazza, inizialmente incredula, fa. Raccontata da Vim, la matematica prende una forma completamente nuova, sorprendente e affascinante.
Algebras, Rings and Modules: Vol.1
Covers the major topics in ring and module theory and includes both fundamental classical results and more developments. This book is devoted to a study of special classes of rings and algebras, such as serial rings, hereditary rings, semidistributive rings and tiled orders.
Advanced Multivariate Statistics with Matrices
Presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic way. The ambition is to indicate new directions as well as to present the classical part of multivariate statistical analysis in this framework.
