Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteThe book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different ...
Lire la suiteThis book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
Lire la suiteCollaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
Lire la suiteCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lire la suiteThis open access book provides answers to key open questions concerning competition policy in emerging economies, with a ...
Lire la suiteIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Lire la suiteIn recent years, agent-based simulation has become a widely accepted tool when dealing with complexity in economics and other ...
Lire la suiteComputer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Lire la suiteThis handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lire la suiteA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lire la suiteCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lire la suiteConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suiteHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suiteIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suiteProvides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lire la suiteHandling the large orders of institutional participants presents some of the most complex problems for system design. How ...
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