Electronic Books

Total Books: 41 - 60 /482

Asset Prices, Booms and Recessions

The book studies the interaction of the financial market, economic activity and the macroeconomy from a dynamic perspective. ...

Asset Sales : Their Role in Restructuring and Financing Firms / Claudia Curi, Prof. Maurizio Murgia

Examines the corporate asset market and the mechanisms of asset sale transactions. The book then focuses on the theory of ...

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Berufliche Passagen im Lebenslauf : Berufsbildungs- und Transitionsforschung in der Schweiz = Vocational passages in the CV: Vocational training and transition research in Switzerland

During the transition from school to work, important groundwork is laid that prepares the further course of a person's life. ...

Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Borderless Knowledge : Understanding the “New” Internationalisation of Research and Higher Education in Norway

this book analyses patterns of internationalisation comprising the national and supranational level, the level of higher ...

Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Bringing the Jobless into Work?

Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...

Build To Order : The Road to the 5-Day Car

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Business Ethics : Methods and Application / Christian Becker

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Business Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

Business Success in China

In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...

Canadian Semantic Web

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Capital Markets, Globalization, and Economic Development

The progression of globalization is having profound effects on the capital markets and economic development. The major issues ...

Challenges for Central Banks in an Enlarged EMU

In this book, a set of internationally renowned economists from both sides of the Atlantic analyse the challenges that lie ...

Total Books: 41 - 60 /482