Electronic Books

Total Books: 81 - 100 /487

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Content Delivery Networks

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

Coping With Institutional Order Flow

Handling the large orders of institutional participants presents some of the most complex problems for system design. How ...

Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

Corporate Finance and Financial Development : An Emerging Market Perspective on a Post-Crisis World / Shame Mugova, Joseph Olorunfemi Akande

This book addresses key issues in corporate finance and explores them from financial development and financial stability ...

Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...

Corporate and Investment Banking : Preparing for a Career in Sales, Trading, and Research in Global Markets / Fidelio Tata

Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...

Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone

Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...

Crisis Management in the Food and Drinks Industry: A Practical Approach

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation

This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...

Critique de la valeur fondamentale

This work takes stock of the different conceptions of fundamental value in finance, the methods of its calculation and the ...

Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Customer Processes in Business-to-Business Service Transactions

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

Data Engineering Issues in E-Commerce and Services

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Data Technology in Materials Modelling

This book discusses advances in semantic interoperability for materials modelling, aiming at integrating data obtained from ...

Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Decision Support for Global Enterprises

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Total Books: 81 - 100 /487