Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
Publication year: 2020
ISBN: 978-3-658-28421-3
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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Subject: Business, Marketing, Business and Management, E-Business, Sales and Distribution, Advertising, E-Commerce, Conversational Agents, Complaint Management, Digital Gaming, Digital Environments, Construal Level Theory, Justice Theories, Media Equation Theory, Expectation Confirmation Theory, Congruency Theory
