Book Details

Conjoint Measurement : Methods and Applications

Publication year: 2007

ISBN: 978-3-540-71404-0

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Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.

Subject: Business and Economics, Evaluation, Mapping, Market research, Sales, Simulation, calculus, design, development, e-learning, game theory, marketing, modeling, optimization, preference measurement, utility theory